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From the blog


A look back at the women who pioneered the female ‘start-up’

Sometimes we need to look back to look forward. In this TED Talk, Dame Stephanie Shirley gives us insight into a time when being a successful woman in business went against the grain, and how things have changed dramatically for women wanting to start their own enterprise. So if you think you’re up against it, and are looking for inspiration, listen in to the kinds of challenges she faced when starting out. ‘Dame Stephanie Shirley – the most successful tech entrepreneur you never heard of. In the 1960s, she founded a …

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Raising your profile with the ‘right’ trade shows

Trade shows can generally be a bit of a waste of time… BUT choose your event wisely, and plan properly, and it can be time well spent raising your profile, making contacts, and generating new leads. We have probably all been on the receiving end of an approach from the smooth salesman who phones out of the blue, uses our name just a few too many times (you know the ones), and offers us a free space at the perfect event. But are trade shows the right channel for our …

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Why using LinkedIn will help you grow your business

Did you know that LinkedIn has over 347 million users and every second two new people sign up to join the network? That’s a lot of people, providing a lot of potential opportunity for entrepreneurs and small business owners to grow their operations. So how effectively are you using LinkedIn? Can you imagine what your business would be like if you were able to capitalise on even a sliver of that potential? So often I see business owners dismiss LinkedIn because they think it’s only for people in the ‘corporate’ …

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Take yourself out of your business for one day!

You may often hear people like me (aka Business Coaches and the like) banging on about the need to spend more time working ON your business and less time working in it. But just what does that mean? What exactly should you be doing in that time working ON your business? Firstly, it definitely doesn’t meaning spending an hour or so on social media, reading newsfeeds, sharing funny quotes and re-tweeting other people’s content. As a general rule of thumb, working ON your business is about working on longer term …

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10 Easy steps for sales success

Getting sales is so easy, right? After all, you’ve got a great product or service that you’ve poured your heart and soul into, which works like a dream and offers fantastic value to everyone… Trouble is, getting sales actually isn’t easy – is it? Because having all of the above doesn’t guarantee people will be queuing round the block. Finding the right people to buy from you at the right price is an art. It’s a subtle blend of getting many things right, with a healthy dose of good old fashioned …

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Unlocking the potential of female entrepreneurs with a new ‘self-assessment’ kit

Despite a dramatic increase in the number of women starting a business in the UK, women here are still lagging behind other more mature entrepreneurial communities. Women in the US are still twice as likely to start a business as British women. MP Lorely Burt’s recent report Inclusive Support for Women in Enterprise, concluded that if support meted out by Government Departments and local authorities were ‘inclusive’, it could lift Britain’s GDP by 10 per cent by 2030. Gender gap According to the Office for National Statistics, the number of …

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DIY PR with Colette Ballou: Don’t miss this!

Here is a great video by Colette Ballou – President of Ballou PR. Colette was awarded the title of most Inspiring Fifty Women in EU Tech. Ballou PR has offices in London, Paris and Berlin; each one opened by Colette herself. Whilst Colette’s message is for tech start-ups the advice she gives works for anyone wondering how on earth they can DIY their PR. Don’t miss this – she seems so natural and humble – a real entrepreneur. One of her top tips! Tell the truth and everything will work …

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Does the success of your business depend on you?

For many of us, we are our business – whether we call ourselves the business owner, director or solopreneur, we are the person that makes the difference. So how could you impact your business success if you recognized and developed your leadership potential? Your reluctance to increase your prices, the client who expects you to be available 24/7, the team member who is demotivated; these are all leadership issues. Effective leadership is key to the success of any enterprise and if you’re not leading your business then who is? None of …

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The one tool that you need in your business to be productive

I work a lot with business owners to help them become more productive in their business, and a question I’m often asked is, ‘What techniques can you recommend to help me manage my time better?’ People are often surprised at my answer. It’s not Pomodoro or GTD or any of the latest apps and trends. In fact, I’ve seen lots of people using so-called ‘time management techniques’ as a form of procrastination, and spending more time ‘managing’ their time, than actually getting anything done! My favourite way of managing time more …

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How to succeed in tech – top tips from 6 female founders

To celebrate International Women’s Day, we spoke to some of the women taking the UK tech scene by storm. These women are heading up some of the biggest technology companies in London, running extremely successful websites that help female entrepreneurs to network, and are founding some of the most successful up and coming start-ups in the UK. We got in touch to find out what their secret to success is and discovered they all have one thing in common; these women will never put a limit on what they believe they …

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Lead magnets – What are they and why every small business should have one

If you’re building your mailing list you need an incentive to encourage people to join your list. That incentive is called a Lead Magnet (because it attracts leads!). Other names are “opt-in incentive”, “freebie” or opt-in giveaway”. It’s something of value that you offer in exchange for a prospects’ email address. The days of sticking a “Sign up for my newsletter” form on your home page and expecting people to sign up are long gone. The bar has been raised much higher and, as you know with the increasing volume …

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Attractive young woman thinking on floor, looking aside, pen in

Brand story: ‘Once upon a time…’

Every brand has a story. A tale of how it came to be, the person behind the logo, its history, how it grew, its ups and downs, etc. A story can be compelling, interesting, some have even had TV series or films made out of them (I’m thinking Mr Selfridge or the story behind Apple). Many have used their story to great effect, so much so, that it’s become intertwined with the brand itself. But a brand story is more than just the company history. It’s a narrative, yes, but it …

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Self-talk yourself to success

Self talk has a really significant impact on our confidence and self esteem. It also has a huge impact on your happiness, and success. You may not think that you practice self talk. Perhaps when you think of self talk you imagine Beyonce or Victoria Beckham talking to themselves out loud, and it seems like a crazy, far-fetched thing to do. Maybe you haven’t heard of the term at all yet, but each moment of each day whether consciously or not, you have an inner dialogue running, talking to and …

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Top 5 ways to protect your confidential information and IP

So you’ve spent months or years developing your product or business idea, you’ve launched it and you’re thinking about taking on your first few members of staff. What most small business owners don’t spend a lot of time thinking about is how to protect their confidential information and intellectual property – yet these things might be your business’ most important assets. Confidential information could be technical (for example a secret recipe) or commercial (a list of clients or pricing structure). Intellectual property (IP) is something unique that you physically create. …

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How emotionally intelligent are you?

Would you say you are a good judge of character, can you read other people’s facial expressions and when you’re upset do you always know the reason why? If the answer is yes, then you probably have a higher than average EQ, Emotional Quotient, the measure of Emotional Intelligence. However, if you find yourself like a fish out of water at social gatherings, are easily distracted and aren’t really interested in what other people are talking about, then you may have a lower than average EQ. Emotional Intelligence is the ability to …

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