Wednesday September 20, 2017
Home » Articles » 2011 – More Time? How Sublime!
time is precious

2011 – More Time? How Sublime!

Can we create more time or do we want to create the illusion that we have more time?

Sadly, the fact is there are only 24 hours in a day. Unless we mess with the natural laws of physics, we are not gong to eek that out to 27 or even 25…

So, what can we do with those 24 precious hours?

We know that time is a businesswoman’s most precious resource – it is finite and once it’s gone it’s gone.

Often our days are as they are because we don’t spend any time thinking about how we are going to spend them. If time is our most precious resource, shouldn’t we invest it wisely?

Increasing the value of the time you spend

How often do we consider how and what we are doing will actually drive us towards reaching our business goals for the year? How often do you get to the end of a very busy day and wonder what significant thing you achieved to move your business to another level?

We advise our clients to ensure that they take some time to plan their time ensuring that they do at least five significant items to move their business forward every week. Because without these important elements, the business will stay still, even if they feel they are running to keep up.

Investing time for high returns

Instead of getting to the end of the day and wondering where it went – imagine what it would be like if you knew that you had completed some items that were growing your business.

Try this 7 step plan to review your investment

Step 1

Go back to the annual goals that you have created for your business.

Step 2

Take a realistic look at where you are now against achieving those plans. As we are at the end of the year, have you achieved 100% of your targets?

Step 3

If you have a shortfall, write a list of what’s missing to get you where you wanted to be. For example, if you have a business selling items to retailers – are your revenue targets behind because you haven’t acquired any new shops?

Step 4

Create a list of ideas and actions that will help you meet this shortfall. To continue our example above – could you ring and make appointments to see 20 new shops? Or could you take a stand in the next national trade show?

Step 5

Take your diary and plan when you are going to complete these items. Aim for one a day.

Step 6

Consider who else you could delegate some items to – you may be a high paid resource, and your time could be better spent elsewhere.

Step 7

Now reflect on your diary and consider how these actions will move your business forward.

Focusing on these business-driving actions will really help you feel like your time is being wisely invested. So, you may not have created more hours, but you will be getting a bigger return on your time investment!

“Time is free but it’s priceless. You can’t own it but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it, you can never get it back” – Harvey Mackay


About the author: Wendy Kerr is passionate about helping women business owners succeed in their businesses. She creates courses and resources designed to help women business owners move from overwhelm and uncertainty to control, optimism and business success! For more information visit

Share this article if you found it useful! And leave a comment in the box below. We hope to connect with you soon.

About Wendy Kerr

With a 20-year career in multinational blue chip organisations, Wendy has specialised in creating and launching new businesses around the world with companies such as Apple, FT and Intuit. A Corporate Crossover herself, Wendy left her corporate career to create a successful 6 figure coaching and consulting business, running it from London and Tokyo. Her company, Corporate Crossovers®, enables women wherever they are in their journey of leaving their job to start their business successfully, providing them with workshops, tools, and mentoring. For details on her new Accelerator Academy, designed to help you grow your business, click here. You can contact Wendy via her website and social icons below!

Check Also

Is conflict is an inevitable consequence of business

With so many factors and variables in the mix, from internal and 3rd party dependencies, …

Leave a Reply

Your email address will not be published. Required fields are marked *