The following business strategies for small business will help you grow your business, get more clients, retain your current clients and make you more sales.
First of all business owners need to understand that any business strategy needs to be implemented to be of any value. Knowing what to do and how to do it means nothing if you don’t put it into action.
Here a some simple business strategies for small business that will help you if you implement them.
Database Marketing is a business strategy that most small businesses do not use to its potential.
It is a simple strategy that involves creating a Database of all your current clients and prospects. Enter their names and contact details in to a program, management system or even a Xcel Spreadsheet. Group the Database in to Categories relevant to your industry. Categorize by geographical location, age, sex, previous purchase history, product needs or whatever category suits your business.
Once you have your Database categorized, you can then begin regular communication with your clients and prospects. Your communication should always be providing value to them. Deliver quality information that is of interest to the category you are addressing. The information can be hints, tips and strategies or you can even discuss a new product giving an independent review of its benefits and setbacks. Always be sure to inform them how the product will be of value to them either personally or to their business.
Give your Database Special Offers that apply only to them. Make them feel special that they are your quality or Premium Client. Have a special link in the communication so that you can track and measure the success of your campaigns.
Time your communication to an average of one every 10 days or so. This will keep your business in their minds. You should be the first one they think of when they need your product or service.
Making use of your current list of clients and prospects will help improve your conversions from Prospect to Client. It will also help improve your client retention.
Internet Stats show that an average of 7 contacts with your Database will result in a conversion to Prospect or Lead.
Asking your Clients and Prospects for a referral is definitely a business strategy that brings great results for small business.
This strategy is reliant on you providing the best quality service, best quality products and outstanding customer service to your clients.
Showing your clients that you are the best in what you do will have them raving about your service and products to their family and friends. Now that you have satisfied clients, you need to ask the question. “Who else do you know that will benefit from our service?” Let them know that your business succeeds because of referrals from current clients.
You can offer incentives to your clients for every referral they make that becomes a new client. Consider a small gift of value, a free treatment or discount on a treatment. Send a Thank You card, free movie tickets or what ever you feel comfortable with.
Let all new clients know that your business has a referral system and they you expect at least three referrals from them if they are happy with your products and services. Every new client bringing in 3 new referrals will grow your business if you are the best at what you do.
Business Marketing Website.
This business strategy is the way of the future for small business going in to 2011. Consumers have certainly changed their behaviour in how they look for local services and products.
Historically, consumers went to the Yellow Pages, Newspaper Ads, Radio Ads and so on. Today, 85% of consumers search on the internet for a local service and products. If you fail to market your small business online you are going to miss a huge portion of market share that could be yours.
Your Website needs to be simple and it needs to be able to get your visitors to do what you want them to do. You have around 7 seconds to keep your visitor interested and to stay on your site. The content on your site needs to be good enough to show them you have integrity, you provide value and that you are the one they should be doing business with.
Big Flash Websites don’t really do much for your business. You need to have a website that is designed from a Marketing perspective to achieve the best results.
Once you have your Business Marketing Website, you need to have that Website on the Front Page of Google under the search phrases that are relevant to your industry. It is vital to be on the Front Page because that is where your prospects are looking. Rarely do people look beyond the first page and a large majority never go past Page three.
To get your business on to the Front Page of Google takes specialized knowledge and skill. We would recommend that you use the services of a Specialist Internet Marketing Consultant. Check out http://SolutionsToMarketingOnline.com
These three business strategies for small business are simple to implement and will certainly help you grow your business.
About the Author: Sene Iafeta works close with Paul Dwyer a Business Consultant in Brisbane. They help business owners solve problems within their business, provides them with proven strategies that will get them more clients, make more sales and put more money in the bank.