I came across this on Dean Hunt’s blog and had to add it here.
I wish I could take credit for this brilliant piece of writing, but unfortunately the genius behind this is not me. Have a look through these for some great tips on how to make sure your writing works. If you are intersted in writing well for the web, Sarah Turner, copywriter extraordinaire of Turner Ink has a great newsletter and is launching a blog soon. Writing copy that makes grammatical sense will significantly enhance your readers experience and ensure that they will come back for more. So, I’m just going to re-iterate the point that I made in the article on top 10 tips for an effective press release, proof-read, proof-read, proof-read!
1. Verbs HAS to agree with their subjects.
2. Prepositions are not words to end sentences with.
3. And don’t start a sentence with a conjunction.
4. It is wrong to ever split an infinitive.
5. Avoid cliches like the plague. (They’re old hat.)
6. Also, always avoid annoying alliteration.
7. Be more or less specific.
8. Parenthetical remarks (however relevant) are (usually)
9. Also too, never, ever use repetitive redundancies.
10. No sentence fragments.
11. Contractions aren’t necessary and shouldn’t be used unless you don’t want to seem too formal.
12. Foreign words and phrases are not always apropos.
13. Do not use more words, phrases, sentences, or other linguistic elements than you, yourself, actually really and definitely need to use or employ when expressing yourself or otherwise giving voice to what you may or may not be thinking when you are trying to say how many words you should use or not use when using words.
14. One should NEVER generalize.
15. Comparisons are as bad as cliches.
16. Don’t use no double negatives.
17. Eschew ampersands & abbreviations, i.e. etc.
18. One-word sentences? Eliminate.
19. Analogies in writing are like feathers on a snake.
20. The passive voice is to be ignored.
21. Eliminate commas, that are, not necessary. Parenthetical words however should be enclosed in commas.
22. Never use a big word when a diminutive one would suffice.
23. Kill excessive exclamation points!!!
24. Use words correctly, irregardless of how others elude to them.
25. Understatement is always the absolute best way to put forth earth shaking ideas.
26. Use the apostrophe in it’s proper place and omit it when its not needed.
27. Eliminate distracting quotations. As Ralph Waldo Emerson is said to have once remarked, “I hate quotations. Tell me what you know.”
28. If you’ve heard it once, you’ve heard it a thousand times: Resist hyperbole; not one writer in a million can use it correctly.
29. Puns are for children, not groan readers.
30. Go around the barn at high noon to avoid colloquialisms.
31. Even IF a mixed metaphor sings, it should be derailed.
32. Who needs rhetorical questions?
33. Exaggeration is a billion times worse than understatement.
34. Proofread carefully to see if you any words out.