Saturday April 19, 2014
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5 Essential qualities you need to be a success!

5 Essential qualities you need to be a success!

Have you ever wondered what you need to be a success in running your own business? Is it an incredible idea that galvanizes a generation, like a wicked app that goes viral and has the world trying to knock a fat pig off a ledge, or maybe it’s a fantastic mentor, with loads of seed money, contacts and endless support?

Well, it’s none of those things. In fact, the magic ingredients you need for success are quite different and far closer to home and your heart, than you might think.

Writing my new book, I interviewed over 50 successful Corporate Crossovers® and have discovered the 5 essential qualities they all share in order to be successful in their business ventures.

You’ve got them, and if they seem a bit buried under the endless to do list, the questioning of when you will make ‘real’ money, or the fear of closing that sale, trust me, they are in there. If you truly want your business to be a success, then running your own business will these tease dormant qualities out of you. You will learn more about yourself and how you work managing a business than at any other time of your life. As you continue on your journey of building your business and even years into it, you will be surprised by your determination, tenacity and resilience.

It’s a potent set of personal attributes that the Corporate Crossovers® I spoke with, recognised they had. And here they are!

Top of the list is Passion

A total and utter belief that what you are doing is worth it. A feeling of being so in love with your idea and the value it will bring to others that you can feel it. A strong reason ‘why’. Why you are doing this, why it exists and why it’s worth it.

You will be working on this business, like it or not, 24 hours a day, 7 days a week. Whether or not you are physically sitting down and working, your thoughts will be occupied with your business matters. It becomes all-consuming, so you better love what you do!

Imagine how it feels when you are around someone who has a high level of energy and is passionate about what they are discussing? It feels great. It’s infectious. You want some of what they have. This is the passion I’m talking about – what you really care about, the thing that makes your heart sing.

Next is Determination

The determination to make their business a success, to persevere when it seems that luck is against them, to do whatever it takes to build the business. It’s not giving up at the first, third or even the tenth rejection but carrying on until you get what you want. Knowing that a ‘yes’ is key to the success of your business and realisation of your passion.

And Optimism

This isn’t about being Pollyanna and seeing the world always through rose-tinted spectacles. The business owners I spoke to seemed to definitely have their glasses half full, or even close to overflowing! Set backs, rejection, slower than forecast sales dented them but not for long. They went into their business expecting the best and even when the reality was different, they found new ways to trade their way through or market themselves in a whole new way.

Taking the difficulties, mistakes and learning from them is an essential quality of a successful Corporate Crossover®. Having a victim mentality will not support you or the growth of your business. Completely owning that you make it happen will be an enabling mindset. It is worthwhile to remember that whilst you can’t control what happens to you, you can control how you react to it. The successful business owners revisit their passion, add optimism and then think, “what if there was another way” and “how can we get past this?”

Knowing that ‘Customer Love’ is everything

We all know it’s competitive. That customer loyalty can shift as fast as the next banking scandal. Or is it?

Critical to any successful business is customer love. Forming great relationships with prospects and then forging stronger relationships, as they become customers. Many of the business owners I spoke to emphasised the importance of developing deep and strong relationships with all customers. They enjoyed long-term client relationships and also referrals over time. They took pride in their work and went the extra mile to ensure that customer was delighted and didn’t start to consider other competitors.

This is a key switch from corporate life. Owning your own business means you are the front line of customer service. Your income comes from your customers. This sounds obvious but it can be overlooked after an extended period in the corporate world, where customer service defines customer experience and expectations.

Sharpening up and valuing the customer with great service and consistently exceeding expectations not only makes great business sense but importantly feeds you flames of passion even more!

And finally fearlessness

Opportunities are everywhere but you have to be fearless to grab them! Starting and running your own business will push and pull at every part of your comfort zone. You will have to put yourself out there in ways you haven’t imagined. There is no company brand to lean on anymore, no sales department to bring in the business. It is now completely up to you.

Successful Corporate Crossovers® have let go of many things. They have let go of that fear of rejection, the fear of being seen as too direct, the fear of selling and asking for the order. Once these fears have departed, they become tenacious, motivated and gain momentum.

How do you compare with the list above? Are these qualities you share? Chances are they are lying dormant within you desperate to escape!  Start to believe that you have what it takes, and ask yourself this question now…. “what is the one thing I can do today to start demonstrating one of these qualities more boldly?”

You only have one life, choose how you use it.

Let me know which quality most resonates with you, and which one may need a little  nurturing!

Share this article if you found it useful! And leave a comment in the box below. We hope to connect with you soon.

About Wendy Kerr

Wendy is a coach, mentor and speaker. She is also a ‘Corporate Crossover’ herself – someone who left corporate life to set up her own business. Wendy has had over 18 years’ experience in senior corporate roles around the world, and for the last ten years has been working with clients to help them achieve their goals and thrive. She has worked with hundreds of business owners and a range of corporate clients globally including Expedia, ACCA, Betfair, Lexis Nexus, Pearson, The Financial Times and The Economist. She has established a name for herself as an authority on women entrepreneurs and the support they need, having a deep understanding and experience of why women leave the workplace and the highs and lows of running your own business. Wendy especially loves working with women entrepreneurs to enable them to get more focus, more control, and more income. Corporate Crossovers® offers coaching, workshops and resources for women thinking about leaving their jobs to set up their own business, or those that have already left. Visit the Corporate Crossovers website for your free e-book on “How to Make the Money You’re Worth” if you have your own business. If you are still thinking of leaving, there is a great self-assessment tool, to check how ready you are to leave your job and start up your business. Wendy also offers a free consultation for her coaching.

4 comments

  1. When I started my first online business over 12 years ago everything and everyone seemed to be against me, but ALL of what you listed above is what made me succeed! I sold that business and started another 4 years ago and again it took the list to get me through. My biggest passion or reason for wanting to work for myself was because I was tired of working for others. Having to live by their schedule, missing my kids school plays and conferences. It took me 6 months to be able to quit my job and support my family, working a full time job and coming home and working on my business, a few hours of sleep a night and not much time for the family at that time, but once I got it all worked out I was good to go. I have never missed another school function, we could just pick up and go on vacation whenever we wanted without having to request time off and even though I seem to work longer hours it’s nice to have the freedom. I hope everyone reads this and takes it to heart!! Thanks for this post!

  2. Great article here Wendy!Successful entrepreneurs are risk takers who have all gotten over one very significant hurdle: they are not afraid of failure. That’s not to say that they rush in with reckless abandon. In fact, entrepreneurs are often successful because they are calculating and able to make the best decisions in even the worst of cases.

  3. Success can’t be earned in a single day – its sometime a process of repetitive failures, sometimes its a process of moving from success to success, the key element is hard work, direction and attitude..thanks for sharing your enlightened view here

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