Thursday June 30, 2016
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Tag Archives: business

Getting your business heard over the din

noisepollution460

It’s a noisy world out there with so many businesses and consumers contributing to the babble every second of every day.  So how do you get your business’s voice heard over the din?  How do you make sure it’s your message or offer that’s listened to.  And how do you do this without breaking the bank? Businesses now face a massive range of channels through which to promote themselves.  The sophistication of social, mobile and other digital media gives you the ability to communicate directly with your target public or ...

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The Two-Step Dance for Generating Successful Leads

DancingBoots

The question which you should strive to answer and act upon each and every day in your business is “How can I attract more enthusiastic fans to become part of my business-tribe?” It’s no good being in business if you remain the best kept ‘secret’ in your niche, so one of the first fundamentals you must master is how to generate more qualified leads. What this means in reality is finding ways of getting the message about your particular services in front of the folks who most need and want ...

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Fall in love with your business all over again

blowkissy

If you’re reading this I’m betting you have a secret: I bet your life isn’t what people imagine. Tell me if this sounds familiar: Your friends believe you’re living a blissful dream life, free from the shackles of an office or a boss. They imagine that you and your business have swanned off into the moonlight for your happily ever after. They think you’re making great money doing your own thing joyfully every day. They are probably a teeny bit jealous too! But that’s not what it feels like to ...

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The A-Z of Setting up a new business

alphabet soup

I often wonder if there is any such thing as an overnight success.  What seems sudden to us is usually the result of the consistent application of hard work over time. Most of us will have to make progress little by little.  Here are a few lessons I’ve learnt from the past 18 months of starting my business:

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5 ways to re-ignite your flame for your business

match

Where are you in feeling passionate about your business? Do you greet each new day with the thrill and excitement, as it was when you first started? Or do you dread the start of the day and eagerly count the minutes until the day finishes? Why should you relight the fire? If you don’t have passion for your business, how can you expect your customers to change their behavior and buy the products and services you are offering? Without passion you risk your business heading into a death spiral….you have ...

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How to Use Scarcity to Reach More Clients and Sell More of Your Services

reachcustomers

If you have a service-based business such as coaching or consulting, one of the keys to successfully selling more of your programs, products, and services is to help your potential clients take action, and make a decision on whether or not they want to take you up on your offer. Once you understand that it’s part of YOUR role to set up the offer in such a way that your prospects can be decisive (i.e. ‘Yes I’m going to invest in your program’, or ‘No thanks – it’s not for ...

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Value for Profits: how to get a good return in your business investment

give your customers what they want

In business you have to be prepared for everything and anything; you must accept that things change and you must be prepared for change. When consulting with clients we cover a variety of things, namely about the business and the management, how it’s structured, the customers and services, etc. Sometimes after initial discussion, a client may tell us that they want us to provide a service but after much in depth consultation, it may turn out the business needs a different type of service and as such we must

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Can your Powerpoint presentation rival TV advertising?

pptadvertising

Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death? TV commercials use these marketing strategies to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques. Step 1: Kaboom Them Into Waking Up! Ever noticed how most presentations start with, “Welcome to this presentation…blah, blah, blah.” You don’t see too many TV ads do that. They slam into you at a zillion

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Networking: more than just chatter

networking

“I spend a lot of time networking, but I don’t see many results from it.” I hear this complaint frequently from independent professionals who are hoping that their networking activities will produce clients. It used to be that my clients and students would complain about unproductive networking in the form of attending mixers or scheduling coffee meetings. But now I often hear them voice the same dissatisfaction with social networking online. At the same time, many experienced, successful professionals claim that

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The pros and cons of an online retailing business

online retail

With 10% of the population employed by the retail sector, Britain truly is a nation of shopkeepers.  Whilst high street shops aren’t going away any time soon, it is increasingly popular for retail entrepreneurs to forgo a physical shop entirely in favour of selling online.  With online sales still experiencing double digit growth in an otherwise stagnant economy, selling online represents a

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