Wednesday September 20, 2017
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Dina Behrman

Dina Behrman runs Dina Behrman Communications, teaching small business owners how to do their own PR. She has more than a decade's experience in journalism, writing for national publications such as The Guardian, The Telegraph, Mail on Sunday, Daily Express, and many of the UK’s women's magazines. Her DIY PR coaching packages and products help small business owners and entrepreneurs to get publicity for their businesses. Click on her website icon below and subscribe to her weekly ezine and receive her free report 7 Secrets To Generating Amazing Publicity For Your Business.

Think there is no such thing as free PR? Think again…

When it comes to marketing, if you’re a small business owner or sole trader your mantra may well be ‘affordable yet effective’. We all want to get the word out about our businesses, but doing it without spending a fortune is generally key. Which is just one of the reasons PR is often dismissed by many entrepreneurs. Too expensive? Too difficult to do on your own? Too inaccessible? There are a host of misconceptions about PR. But the truth is, getting media coverage for your business is a brilliant way …

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