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Karen Haller

Karen Haller is one of the leading authorities in the field of applied colour psychology. She is an internationally renowned business colour and brand personality expert, helping clients from across the globe transform the branding image of their business. She has consulted, trained and worked on campaigns for a number of prestigious brands including 3M Post-it, Thomas Pink, Humanscale, Dulux, Orange Mobile, Logitech and The Peggy Porschen Cake Academy. Karen is regularly featured in the UK’s leading magazines, newspapers and on radio. She is a published author, consultant, tutor and speaker on the subject of colour psychology, Colour Intuition™, colour association and colour in culture. Karen Haller runs her own colour and design consultancy specialising in the science and psychology of colour and how that is applied to business branding and interiors. When it comes to the design process Karen believes it starts with understanding the authentic personality whether that is of an individual or a business, revealing the colours and design that expresses their true identity. Karen is a co-author of the leading industry book Colour design: Theories and applications, the first of its kind bringing the arts, science and applications together. Karen was commissioned to write chapter 20 - Colour in interior design, discussing the use of colour in both residential and commercial interiors. Karen speaks regularly to businesses and industry professionals on the importance of colour. She has given talks at Grand Designs LIVE on her Colour Intuition™ system and spoke at the prestigious industry Clerkenwell Design week on the importance of colour and how architects and interior designers have an incredible social responsibility with the colour choices they make. Karen is also a trustee of the Colour Group of Great Britain and on the advisory board of the charity Color Cares. Visit www.karenhaller.co.uk for your free e-book on ‘7 Mistakes Most Business Owners Make with Their Branding Colours’. You can connect with Karen by clicking on the icons below.

Is your brand in need of an evolutionary or revolutionary change?

Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode. A business brand is a living entity. As it evolves and matures over time you’ll find yourself going through phases of reassessment to ensure your business remains true, articulating its authentic personality and values in alignment for the products and/or services it stands for. Brand evolution is when you are looking to make small, incremental changes, tweaks to …

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Looking for a competitive advantage for your small business?

You may think big businesses have all the competitive advantages. But what if I told you there was something that they don’t always take full advantage of or possibly don’t even know about? Surprisingly, the single most under used marketing tool out there would have to be colour. I believe this is because colour works on the unconscious level. And if you’re not consciously aware of the powerful role colour plays on your customer’s emotions and their purchasing decisions, well then, it’ll remain just that – unconscious. Colour is registered …

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Is your business branding costing you sales?

There’s one thing business owners have in abundance and that’s their passion. They really do believe in what they are doing. They are great at working in their business and they want it to represent what their business truly stands for. They really want their brand to give the right impression knowing that first impressions count. When we see branding either that’s on a business card, store interior, window or a brochure, colour is the first thing we take in. We are either experiencing a positive or negative psychological reaction to …

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The ‘No Noise’ debranding project and why business owners need to listen up!

Earlier this year the iconic UK department store Selfridges launched a ‘No Noise’ project, where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of products that encourage ‘considered purchasing’. Selfridges creative director Alannah Weston said: ‘Selfridges No Noise is a project which invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation’. Now if you have read any of …

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Why big brands fiercely protect their brand colours and you should too!

Can you name the maker of the red soled shoes? Or the company who wraps their chocolates in purple? Or maybe you have received a gift in a robin egg blue box? What these and other major brands have been able to achieve is brand recognition simply through their brand colour. Imagine if your brand was instantly recognisable through colour alone. Let’s take a look at three major brands who are instantly recognisable simply by their business brand colour. Cadbury When we think of Cadbury, what is the colour that …

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The one thing you can’t forget when ‘Rebranding’ your business

At some point, you as the business owner will come to that evolutionary point known as the ‘rebrand’. For some of you, you’ll come to this decision because you have realised you aren’t attracting your ideal clients, perhaps you feel you have outgrown your business, or maybe you inherited the business or it just doesn’t feel right. Now typically when you go through a rebrand the main elements under review are: 1. Logo 2. Type face (font) 3. Images 4. Copy (the words) But there is something else. Have you …

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Why colour matters to the small business owner

If you are a small business owner, a micro-business owner, or a solopreneur, a strong, recognisable brand will help your business stand out from your competitors, create loyal customers and ultimately increase sales. The single, most under-used marketing tool would have to be colour. This is because colour works on the unconscious level, and if, as a business owner, you are not consciously aware of the powerful role colour plays on your customers emotions, then it will remain just that – unconscious. Shoppers place colour as a primary reason for when …

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Creating the Ideal office

How to make your home-office really work for you!

If you are a start-up, micro-business or perhaps a solopreneur, keeping outgoing expenses to a minimum will no doubt be at the forefront of your mind. Before taking on the large expense of renting office space, consider creating an office at home. 1. Not enough room Even if you think you don’t have enough room, you’ll be surprised how an office can fit into the most unlikely of spaces – under the stairs, a widow alcove, a hallway, even a cupboard. Even the simplest of home offices can benefit from …

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Branding with colour

How to use brand colours in your workspace to attract and engage customers!

When a potential buyer is in your workspace you have the best chance of making a sale. Using colour to reinforce your brand’s attraction and engage them on a positive emotional level, will make that sale even easier. Have you ever found yourself looking for a particular store, realising you have recognised it way before you get there because you saw the colour of their sign first? You know you have arrived at the right store because you recognise their brand colours. Every successful business knows building a consistent brand will: …

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Colour Clinic Karen Haller

Need to ‘attract’ more clients? Here’s how with colour branding!

Recently at Women Unlimited we have had a lot of questions from our community, around colour for personal branding, colour for business branding and just all round confusion on the lens we should apply to ‘colour’.  So we thought who better to ask than our resident colour expert Karen Haller.  Here we’ve put a number of questions to Karen to get the inside scoop on colour. 1. Can you tell me what drew you in to the world of business colour? I’ve loved colour since childhood. After I left school I studied fashion …

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