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Tamsin Fox-Davies

Want some more help on marketing during the Christmas period? Register for our advanced social media webinar From just using Social Media to Getting Real Results. It’s taking place on 3rd December as the first part of our expert education series. I look forward to seeing you there! Tamsin Fox-Davies works for Constant Contact UK, where her role is to spread the small business marketing love and share best practices. You can run a nifty little Facebook marketing campaign with a month’s free Social Campaigns account when you sign up at: www.constantcontact.co.uk. Constant Contact are the Key Sponsor for the Women Unlimited THRIVE conference. You can connect with Tamsin by clicking on the icons below.

“On the 1st Day of Christmas, a local business gave to Meee…

…not much reeeeally.” And frankly, that’s what I have come to expect — small, local businesses, decorating their shops a bit and maybe running a Christmas offer, but that’s about it. Here in the UK, we refer to the December holiday season under the collective shorthand of “Christmas” though, of course, we honor all ways of celebrating this wonderful time of the year. To us, a holiday is a nice warm sunny vacation on a remote island. Regardless of what you call this time of year or how you might …

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Your simple business Twitter plan: Get set up efficiently, effectively AND easily

Most people just jump straight in to Twitter, but that’s not the best way to use the popular social platform to help with your business and marketing goals. What I recommend is having a simple plan and using some key free tools to help you do what you need to do and stay on top of the Twitterverse without it taking all day. This is my own plan, and exactly what I do to manage my own Twitter account. Why have a plan? Here’s what you’re going to do with the …

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Create the perfect offer: 4 Questions you need to ask first

Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special promotions spread through word of mouth. Today, there are a number of new ways businesses can run special offers that just a few years ago would have seemed impossible. This is great news for small business owners …

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How to create stunning visual content with your smartphone!

Did you know the brain is able to process visuals 60,000 times faster than text? The days of text-heavy newsletters or marketing content are long gone. Today, consumers are overwhelmed with content and limited on time. Make your messages stand out by embracing visual content. Your subscribers or social media fans may not have time to read a lengthy message, but you can still make an impression through visuals. A picture isn’t just worth a 1,000 words, it’s worth a whole lot of engagement Hands down, people are more likely …

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Why YOU Should Be Worried About Mobile & 5 Things You Can Do About It!

Did you know that if someone loses their mobile phone, they typically notice that it’s missing within 30 mins; however, if you lose your purse or wallet it will usually take you 24 hrs to find out that it’s gone? Think about that for a moment – it means that we keep a closer eye on communication devices than we do on our money. Wow! By the way – I can’t remember where I first heard that information but it blew my mind and so I remembered it. It’s a …

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Call to action

Are you making this marketing mistake? 6 easy steps to getting it right!

There is a simple mistake that I see small business owners making with their marketing and they do it all the time. The mistake is that their  ‘marketing’, whether an email newsletter, social media, or an advertisement, has no call to action. The Call To Action (CTA) is the most important part of your marketing, because at it’s heart, marketing is about eliciting a physical and measurable response from your audience, and the CTA is how you get that response. It’s not just any response though – the response should move …

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Likes on Facebook Now What

So you’ve got a Facebook “Like”! Now what?

It’s seems like everyone is obsessed with how to get “Likes” for their Facebook Page these days. Yes, “Likes” are important because when people “Like” your Page, they’re giving you a powerful form of permission. They’re saying that they are interested in you and want to hear from you on Facebook. This keeps your business or organisation top of mind, but “Likes” are only one piece of the puzzle. What happens after the “Like?” The truth is, what you do with those Facebook fans AFTER they “Like” your page is …

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Email Marketing

Email Marketing: 5 ways to help your readers take that ‘call to action’

You know what the kiss of death is for email marketing? It’s when someone opens your newsletter or email campaign and thinks: “Oh… that’s nice.” Email marketing is supposed to get the reader to DO something, but a call to action can be a difficult thing to achieve when people are comfortably sitting at home. Five ways to get your readers to go beyond that first email and take the next step: 1. Make it easy to find the next step Any links you want readers to click should be …

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Christmas Promotions

What you NEED to know about running seasonal promotions this Christmas

“Jingle bells, jingle bells, jingle all the…” Okay, okay, I’ll stop singing but only if you stop pulling that face! I know it’s too early for people to be thinking about Christmas, but it’s not too early for businesses to be thinking about it! Here’s what you need to know about Christmas promotions: Start now If you want to do any kind of promotion around Christmas, then you need to get ready for it NOW because these things take time to put in place and you want to start your …

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Why you should get engaged (to your customers)

Are you in a long-term relationship? I don’t mean with your significant other, pet, or favourite pair of shoes. I mean with your customers. You might not know it, but your existing customers are the key to your success, and I’m going to tell you why they matter so much and how you can keep them happy. Too many business owners are always chasing their next customer, whilst neglecting their current ones. This is a huge mistake, and I mean H.U.G.E. Not only do repeat customers spend more with you …

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