My library of entrepreneur books is growing at an alarming rate, however I was still excited to be able to review this first book from Emma Wimhurst, the founder of Diva Cosmetics. Disclosure first… Emma is a regular speaker for Women Unlimited, and she ran a very inspiring session on creating vision for your business for us earlier in the year in June, so she is someone who I respect and enjoy listening to … This book is like having Emma on hand to give you advice at every stage of your business.
Firstly, Emma’s pedigree is about as good as you can get. After working at Revlon, she decided that she wanted to start her own business and felt there was space for a new way to sell cosmetics. Rather than create a cosmetic range of her own, she created Diva Cosmetics to allow stores to sell their own brand of cosmetics and she ended up selling to Asda, New Look, Claire’s Accessories and BHS among others. Boom! is a compilation of the lessons that Emma learnt during her time with Diva and the techniques that helped her turn it into a multimillion pound company.
Boom! is written in a conversational style but don’t let that fool you into thinking that there is no substance. Emma’s book offers a solid business expertise and advice that every entrepreneur would do well to follow. The format follows the 7 key disciplines that will help your business grow:
1. Business Strategy
2. Business Planning
3. Marketing Management
4. Practical Finance
5. Team Building
6. Customer Committment
7. Personal Development
Emma offers real and practical advice on what you need to do in your own business. For example under Business Strategy, she has a section on creating your business strategy in 50 words. This was the exercise that she completed with us at our meetup in June and it was a very powerful tool for creating clarity in your business and your objective. The 50 word strategy becomes a model by which you can hold up your decisions against to help you determine whether or not you should act in a particular direction. Is that decision going to serve you or hinder you? By testing it against the strategy, you can be sure that you will stay on track with your wider goals.
The books shares case studies and stories from Emma’s own experience as well as those of some of the people that she has mentored and we get the benefit of the decisions and learning that they made.
Boom! is a great addition to any entrepreneur’s library and I highly recommend you pick up a copy. It is going on sale today via Amazon or Emma’s own site http://www.boompreneur.co.uk