Saturday November 29, 2014
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Ep #23: What it takes to leave corporate life and create a successful business with Wendy Kerr

Wendy Kerr

In episode 23 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Wendy Kerr – Business Coach, Mentor and a Corporate Crossover herself! Wendy is the author of two fantastic books: Corporate Crossovers & My New Business: A Busy Woman’s Guide to Start up Success. She is also the founder of Corporate Crossovers and the Accelerator Academy. This week’s guest Wendy is passionate about changing the way work works. She’s on a mission to fuel 10,000 women to create a business that allows them to live the life they love! With a ... Read More »

The Art of Selling: Why you should ‘still’ be selling after the sale (part 3)

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Every successful entrepreneur or small business owner, knows that once the sale has been made the next step is crucial. Why? Because the majority of service and product providers believe that once the sale has been made, the selling element is finished and now it’s all about delivery. But that’s not the case Without doubt, the delivery of your service or performance of your product is extremely important, but the fact remains that the selling process is still going on. The aspect that often gets overlooked in all this, is ... Read More »

Be an opportunity maker: TED talk by Kare Anderson

Kare

This TED talk by Kare Anderson helps us think about the way we collaborate with others both in business and in life. Collaborations can come from the most unexpected places! Sometimes it pays to think outside the box… Photo credit: TED Talk shareables Read More »

Listen up! The number one reason you’re not getting face-to-face sales

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No one wants what you sell. Honestly. No one truly wants a coach, an interior designer or a VA. No one wants a yoga teacher, a photographer or a lawyer. If you’ve been in business a while, you’ll have been told plenty of times that you should be selling a dream or a vision. You don’t sell an interior design, you sell a dream of a home. You don’t sell legal contracts, you sell peace of mind. But why is it so hard to do? It’s because everyones dream is ... Read More »

Ep #22: How to get more visible in your market with Carole Bozkurt

Carole Bozkurt

In episode 22 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Carole Bozkurt – Founder of The Blueprint Practice. Carole is a visibility strategist, who along with her team, brings a breadth of knowledge and experience of global marketing to small business owners. They offer marketing, training, mentoring and practical strategies to ensure your business is visible in your market place and attracts all the clients you could ever want. I believe every female business owner has the right to be fulfilled and financially rewarded by her ... Read More »

The art of selling: How to have the sales conversation (part 2)

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Did you know that just 2% of business owners close a sale the very first time they meet a potential client? The other 98% discover that clients make a purchase only after some degree of know, like and trust has been established. Savvy business owners recognise they need to learn more about their future clients, and be open to helping them solve some of their issues, before working with them as a paid client. This is a much more effective method of engaging potential clients in conversation, because it involves ... Read More »

Do you believe in what you’re selling?

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I had read many books, invested (heavily) in seminars and sales training, and yet selling still felt awkward, clumsy and – on my worst days – vaguely desperate. Fast forward a year and I’m confidently negotiating mid-5-figure contracts with corporate clients. What changed? My mindset. My story might be very different to yours. I run a service based business in an industry I had no prior experience of, and no relevant network in. I started from scratch, in the recession, in London – the other side of the world from ... Read More »

Ep #21: Supercharge your business with brand partnerships with Susie Burdekin

Susie Burdekin

In episode 21 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Susie Burdekin from The Drill Company.  Drill is a fantastic business which works with both individuals and companies, and provides a combination of consulting and business coaching for the various stages of running a business; from foundations for start-ups to building teams, planning change and developing growth strategies and plans. Susie and I talked about how using brand partnerships as a creative marketing device, can help small businesses and micro-entrepreneurs leverage and grow their business. This week’s guest ... Read More »

The art of selling: How to kick-start your sales process – New 3 part series!

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It may not surprise you to know, that there is a process behind effective selling, but would it surprise you to know there is also a process involved in preparing to sell? Some business owners jump right into the selling process without doing the preliminary work that helps maximise their chances of success. At times this hasty approach can work, but for the most part, it will be bound to fail. The simple fact is, no one will buy from you if they don’t want what you’re selling or believe ... Read More »

Why people buy: sex, salvation or success?

Why people buy

Sarah wearily placed her bag on the chair, and sat down for her coaching session with me, and sighed I never realised that selling would be so hard, and that I would hate it so much. But I know I have to do it or my business will fail. Sadly, Sarah is the not the only one of my clients who dread selling, and I know I hated it when I started my own business 11 years ago. Selling, closing the deal, cold calling, finding prospects were things I never ... Read More »

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