Saturday March 28, 2015
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Does the success of your business depend on you?

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For many of us, we are our business – whether we call ourselves the business owner, director or solopreneur, we are the person that makes the difference. So how could you impact your business success if you recognized and developed your leadership potential? Your reluctance to increase your prices, the client who expects you to be available 24/7, the team member who is demotivated; these are all leadership issues. Effective leadership is key to the success of any enterprise and if you’re not leading your business then who is? None of ... Read More »

Struggling to fit everything in? Use your diary and the 3B’s!

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I work a lot with business owners to help them become more productive in their business, and a question I’m often asked is, ‘What techniques can you recommend to help me manage my time better?’ People are often surprised at my answer. It’s not Pomodoro or GTD or any of the latest apps and trends. In fact, I’ve seen lots of people using so-called ‘time management techniques’ as a form of procrastination, and spending more time ‘managing’ their time, than actually getting anything done! My favourite way of managing time more ... Read More »

How to succeed in tech – top tips from 6 female founders

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To celebrate International Women’s Day, we spoke to some of the women taking the UK tech scene by storm. These women are heading up some of the biggest technology companies in London, running extremely successful websites that help female entrepreneurs to network, and are founding some of the most successful up and coming start-ups in the UK. We got in touch to find out what their secret to success is and discovered they all have one thing in common; these women will never put a limit on what they believe they ... Read More »

Lead magnets – What are they and why every small business should have one

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If you’re building your mailing list you need an incentive to encourage people to join your list. That incentive is called a Lead Magnet (because it attracts leads!). Other names are “opt-in incentive”, “freebie” or opt-in giveaway”. It’s something of value that you offer in exchange for a prospects’ email address. The days of sticking a “Sign up for my newsletter” form on your home page and expecting people to sign up are long gone. The bar has been raised much higher and, as you know with the increasing volume ... Read More »

Brand story: ‘Once upon a time…’

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Every brand has a story. A tale of how it came to be, the person behind the logo, its history, how it grew, its ups and downs, etc. A story can be compelling, interesting, some have even had TV series or films made out of them (I’m thinking Mr Selfridge or the story behind Apple). Many have used their story to great effect, so much so, that it’s become intertwined with the brand itself. But a brand story is more than just the company history. It’s a narrative, yes, but it ... Read More »

Self-talk yourself to success

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Self talk has a really significant impact on our confidence and self esteem. It also has a huge impact on your happiness, and success. You may not think that you practice self talk. Perhaps when you think of self talk you imagine Beyonce or Victoria Beckham talking to themselves out loud, and it seems like a crazy, far-fetched thing to do. Maybe you haven’t heard of the term at all yet, but each moment of each day whether consciously or not, you have an inner dialogue running, talking to and ... Read More »

Top 5 ways to protect your confidential information and IP

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So you’ve spent months or years developing your product or business idea, you’ve launched it and you’re thinking about taking on your first few members of staff. What most small business owners don’t spend a lot of time thinking about is how to protect their confidential information and intellectual property – yet these things might be your business’ most important assets. Confidential information could be technical (for example a secret recipe) or commercial (a list of clients or pricing structure). Intellectual property (IP) is something unique that you physically create. ... Read More »

How emotionally intelligent are you?

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Would you say you are a good judge of character, can you read other people’s facial expressions and when you’re upset do you always know the reason why? If the answer is yes, then you probably have a higher than average EQ, Emotional Quotient, the measure of Emotional Intelligence. However, if you find yourself like a fish out of water at social gatherings, are easily distracted and aren’t really interested in what other people are talking about, then you may have a lower than average EQ. Emotional Intelligence is the ability to ... Read More »

Getting the introvert, extrovert balance right in your business

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In reality we all sit somewhere on the introvert – extrovert spectrum, and getting the balance right in your business can be a critical factor in achieving a successful business that you LOVE! Unfortunately for most of us, this just won’t be a factor we’ve had time to consider. When we work for other people we have little choice about our office environment, interactions or our work hours. It’s the reason why most of us have decided (or want) to get out of the corporate world and start our own ... Read More »

Need more sales? Leave no stone unturned!

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Being an entrepreneur in any field is likely to be very challenging, and while it can often be hugely rewarding; there will be times when it gets seriously tough. For many of us, the toughest of times will be when we’re struggling to generate the kind of sales we want and need, in order to keep our ambitions alive. Even when you’re absolutely confident in what you have to offer and the way you deliver your services, times when sales aren’t coming your way can be disconcerting to say the least. ... Read More »

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