Friday February 27, 2015
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How to stop making these top 5 mistakes with your pricing

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When working with a new client who wants to start making more money in their business, without putting in more hours, one of the first areas I’ll be prying into is their pricing strategy. And time and time again I see the same 5 mistakes cropping up, holding their business back from becoming more profitable. But the brilliant news is that these mistakes are so easy to sort out, and are certainly faster and easier to fix, than trying to go and find lots of new customers for your business. ... Read More »

Customer avatars: Do you know who you’re talking to?

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Do you know the things in life they’re hoping for? If not, why not? Having a complete picture of a specific ‘ideal customer’, or persona, can help you to develop the right products and services just for them. If you know exactly who it is that you are dealing with, your business can be much more strategic in its approach to catering for their needs. Understanding their values, and what drives them, will make it easier to present them with solutions that fit their daily lives. Basically, you want to ... Read More »

How to deal with that ‘difficult’ client or colleague…

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Do you work with someone who really presses your buttons? They take credit for others’ work, always find fault, are always talking about themselves; undermine you at every opportunity. Ring any bells? No matter how positive you might be feeling, they somehow manage to trigger you so that you end up feeling irritated, annoyed, withdrawn, upset. What if that person is a client? Or a team member you manage who never listens, or the supplier who wants to haggle over their price? Difficult people are everywhere! If we accept the ... Read More »

Women Unlimited is looking for guest contributors!

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Hello everyone, as you know Women Unlimited are always on the lookout for guest contributors to write interesting articles that will inspire, educate and motivate our wonderful community. We are now looking for women ‘who have run’ or ‘who are currently running’ successful businesses and are happy to write a monthly article for us. The following list will give you an idea of the types of articles we are looking for: Q&A’s – ‘In my business I always get asked (xyz) and then go ahead and answer the question How To’s – Practical ... Read More »

How to get your ideas to spread: Seth Godin

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In this video, a TED Talk for entrepreneurs, Seth Godin reminds us that in order to stand out we need to be ‘remarkable’ Be remarkable. Safe is risky. Being very good is one of the worst things you can do. Everyone has heard the expression “The best thing since sliced bread” but did you know that for 15 years after sliced bread was invented it wasn’t popular? The success of sliced bread, like the success of anything, was less about the product and more about whether or not you could get ... Read More »

Getting your marketing right – the first time!

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In our digital age of engagement and two-way conversation, many small and micro-business owners recognise the need for marketing to create a strong brand presence and promote their business. Maybe you are currently at this stage yourself, where the referrals – which have provided you with the vast majority of your business to date – have started to dry up? Maybe you’ve reached the tough decision to leave your local networking group as you’re not meeting as many new customers as you’d like? Or maybe you are doing a roaring ... Read More »

You want to win more business – so what are you so afraid of?

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Unless you are a time-served, battle-hardened sales person, there is a good chance you will have struggled at various points in time, to overcome your fear of rejection when it comes to sales meetings. It might be difficult to admit, but there are plenty of times when ‘us small business professionals’ allow sales opportunities to slip away, because we’d rather move past any potential awkwardness and get ready to tackle a new challenge somewhere else. Tough at the top And this isn’t just a problem for small business operators or ... Read More »

Essentialism: The Disciplined Pursuit of Less

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Welcome to Monday and Welcome to Book Love! Essentialism: The Disciplined Pursuit of Less by Greg McKeown, is a book that every micro-entrepreneur or small business owner needs in their toolkit. Have you ever had the feeling that the business you’ve created has become a beast. That not only does it consume you, but you can’t even remember what the one essential thing was, that you wanted to create in the first place? Are you too scared to turn down any opportunity in case you miss out?  Do you say yes ... Read More »

You’re a people-pleaser! Here’s how to celebrate it

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People pleasers get a bad press in business circles. ‘Stop it!’ you’re told. ‘Think of yourself instead’. Nonsense, I say. Celebrate it. Make the most of it. But do it on your own terms. If that sounds like a contradiction in terms, here’s why. While I was creating my effectiveness assessment tool, Vitally Productive, it became very clear that for many people, the idea of delighting others isn’t just a nice thing to do, it’s a deeply powerful motivation. And yet they’re continually being told that it shouldn’t be. The ... Read More »

Want to market effectively? Here’s the one person you must meet

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There is a seemingly endless list of action steps you can take to market your business. From adding content to your website, to growing your email list, from posting on LinkedIn, to following more people on Twitter, from designing flyers, to attending networking events and from blogging to uploading videos, there are never going to be enough hours in the day to get everything done that could be done. But rather than adding even more to your marketing To Do list, there’s a smarter way to focus your marketing efforts. ... Read More »

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