Friday May 29, 2015
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Achieve brand fabulousness without spending loads of money!

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The challenge Achieve brand fabulousness without spending loads of money. Your budget (and time) is limited. The solution for success Don’t focus on what you can’t afford and instead follow these 5 MicroEntrepreneur-friendly tips to get started on a brand that you (and your audience) will soon begin to know and love. Begin with a simple message Call me old-fashioned, but when it comes to building a fabulous brand, I’m not much for the overly-fussy or over-produced messaging. Just like a successful entrepreneur needs to clear the clutter to focus ...

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Have you got the information you need to succeed?

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Ever heard the saying, If you can’t measure it, you can’t manage it? I used to hear it a lot back in my corporate days. There used to be “Management Information” everywhere, with whole departments just to produce the stuff. Which is great, as long as it’s used effectively. How about you? Did you think when you started your business that you would need to create an MI team at some point? I bet not. In fact, it can be quite liberating in the beginning to not have reports in place, ...

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Conflict is an inevitable consequence of business. Fact.

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With so many factors and variables in the mix, from internal and 3rd party dependencies, to technology and the pressure of client deadlines and paying the bills, conflict will always rear its ugly head from time to time. But, do you ever find yourself experiencing the same kind of draining disagreements or bad feeling? Because if your life sometimes feels like you’re stuck in ‘ground hog day’, then I’m going to share one of the best pieces of psychology I’ve ever found, that can help you. It’s so simple and ...

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Growing your business is a lot like training!

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Do you swing between feeling good and challenged in your business? Here’s how to keep them both in balance. Lift.  Relax.  Lift.  Relax. If you spend any time in a gym, you’ll have seen how weightlifters train. It’s a gradual, conscious process of slowly building up strength through challenge and release. It’s that combination that allows the muscle to regenerate and grow stronger. However, if you over-challenge that muscle before it’s ready, it gives up. If you attempt an Olympic weight when you’ve just lifted your first 20kg, you’ll risk long-term ...

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Packing a bigger punch: A checklist for collaborating successfully with another business

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If the last recession did one good thing, it was to prompt many small business collaborations. These businesses joined forces to create more substantial and attractive offerings to rival the bigger players. Collaboration with another business certainly brings many great benefits to a small company. These include accessing a bigger customer pot and pooling resources to secure greater buying power for marketing elements such as advertising. It also enables small businesses to combine forces to create broader and more attractive product or service packages, offers or promotions. These help them ...

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‘The Leader Inside’ – skills and strengths that make women excellent entrepreneurs

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In the past, business was viewed as very much a man’s world, but as opportunities for women in the workplace have expanded, female entrepreneurs have started to seize the initiative and make their presence felt. Indeed, according to the Global Entrepreneurship Monitor there were an estimated 126 million women starting or running new businesses around the world in 2012. Meanwhile, 98 million female entrepreneurs were in charge of established companies and 48 million women business owners employed one or more people in their companies. It’s not surprising that women are ...

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Generate your ‘own’ creative solutions

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So are you following the top five actions of successful leaders, making sure you use the top six tools to measure your impact on social media, practicing the seven habits of highly effective people? It’s enough to put you off isn’t it? I want to learn and develop and grow my business, to be successful on my own terms, so I do take an interest in my learning. What I notice however, is a plethora of emails and tweets and articles about what you need to do to be successful. ...

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Motivation Monday: Have you mastered your passion?

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When we bring our passion to life and go into business so that we can ‘live the thing’ that we’re passionate about, we sometimes forget the level of skill that’s required to fulfil our ambitions. The new credo is ‘it doesn’t have to be perfect – just get it shipped’ but sometimes we just need a little push to take us to the next level, where we find that we’re capable of more mastery than we ever imagined. Sit back, take a break and ‘watch Japanese yo-yo world champion BLACK tell the ...

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A look back at the women who pioneered the female ‘start-up’

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Sometimes we need to look back to look forward. In this TED Talk, Dame Stephanie Shirley gives us insight into a time when being a successful woman in business went against the grain, and how things have changed dramatically for women wanting to start their own enterprise. So if you think you’re up against it, and are looking for inspiration, listen in to the kinds of challenges she faced when starting out. ‘Dame Stephanie Shirley – the most successful tech entrepreneur you never heard of. In the 1960s, she founded a ...

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Raising your profile with the ‘right’ trade shows

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Trade shows can generally be a bit of a waste of time… BUT choose your event wisely, and plan properly, and it can be time well spent raising your profile, making contacts, and generating new leads. We have probably all been on the receiving end of an approach from the smooth salesman who phones out of the blue, uses our name just a few too many times (you know the ones), and offers us a free space at the perfect event. But are trade shows the right channel for our ...

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