Women Unlimited Inspiration, lnnovation, Collaboration

Your website. That all important representation of you, on the web. I bet there are things you would like to change about it if you could. If you had the budget, or the time, or you could just do it yourself quickly, wave a magic website wand – you would go and tweak and fix a whole load of little niggly things that are bugging you. Some websites are really bad – so bad I would put them in a box labelled “lost causes” or better yet, take them off the ... Read More »

Whether you are blogging to build your brand, keeping abreast of thought leadership in your field, or trying to break into podcasting—you can’t afford not to become a skillful interviewer. The best interviewers make it look so easy. Larry King comes to mind—probing what made Brando tick (and even getting the inscrutable Hollywood icon to plant a kiss on his cheek). And then there’s Oprah, who makes interviewing seem like half cocktail party schmooze and half spiritual journey.  Interviewing—an art that was once the exclusive province of career journalists and ... Read More »

Easy, stylish dressing is never an accident. We all dream of getting up in the morning, selecting a beautifully flattering, stylish, comfortable outfit, perfect for our day, in under 5 minutes. But, that’s just not how it happens… for anyone. Style success, just like your success in business, takes forward-planning, research and strategic action! Just not as much as you might think. By knowing where to focus and taking just a few minutes here and there, making some small tweaks, you will get big returns! Saving you time, money and ... Read More »

With apps, IT and gadget wizardry to help, we’ve all become obsessed with juggling as many balls in the air as we can. But are we any more effective at getting things done than previous generations? And is this really helping our businesses? Did you see the programme before Christmas which went behind the scenes of the iconic London hotel Claridge’s? An interview with one of their regular guests got me thinking. Faster but not necessarily better This particular guest goes to Claridge’s every day for breakfast (lucky him) but ... Read More »

“So what’s holding you back?” I asked. There was a cold silence on the other end of the line. Eventually a sigh, and a resigned voice spoke: “Well, it all comes down to a lack of money. If I had more money I would invest in advertising. I could buy that course that will teach me how to monetize Face book, and if I had more money coming in I would feel more confident, and so I think I would attract clients better than I’m doing right now.” This was ... Read More »

Imagine this: your brand is out there for real. Your website is up and looking mighty fine. People are noticing you and liking what they see. You could say the dating game is going well. In fact, you’ve met someone special. You’re so happy to have found each other – you were starting to believe it would never happen. You don’t want to mess up this beautiful relationship you have going… but something is bothering you. You both know that the S-word is on the agenda. That dirty S-word creeps ... Read More »

“Logic will get you from A to B, but imagination will get you anywhere.” – Albert Einstein. The difference between a nuts and bolt business and one that inspires and attracts is imagination. Visionary companies and people have a story to tell that keeps the ‘audience’ hanging out for more. But while the corporate vision is essential, this article is about a more immediate goal: getting the customer story right. Interestingly enough, the most imaginative and exciting stories are those that are firmly based in people’s reality. We can all ... Read More »

40% of internet users click on the number 1 result on a Google search. Less than 1% ever go to page 2 or 3. That’s a lot of leads and revenue potentially going to your competition. So what can you do in-house to improve your search engine rankings? It’s a constantly shifting landscape, quite technical and often very time-consuming. 9 steps you can take to start boosting your rankings today: 1. Know your keywords Targeting the right people is absolutely key before you start. Quite simply, the words you want ... Read More »

In business, first appearances count for everything. The general belief is that we are judged within the first three seconds of meeting someone so it’s extremely important when it comes to meetings that you look smart and professional. Not only does your overall presentation affect people’s thoughts, colour also has a part to play in influencing their perceptions. Which colours should I wear for business?  Most women tend to stick to what they perceive as a safe, classic and conservative outfit. A black or dark grey coloured blazer and skirt ... Read More »

Our fearless founder is still chalking up zzzz’s in New York – that’s if she’s not too excited to sleep.  Let’s wish Julie luck as she heads off to the Stevie Awards for Women In Business, tonight!!  Julie is a finalist amongst so many inspiring women; we can’t wait to hear about the winners. In the meantime here’s a lovely post from Natasha Cubitt (Managing Director) of The Handpicked Collection  to inspire you to do great things with your business – she shows you how to:- GIVE YOUR BUSINESS A PERSONALITY! It’s a crowded world out ... Read More »