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Growing your business

Unlocking the potential of female entrepreneurs with a new ‘self-assessment’ kit

Despite a dramatic increase in the number of women starting a business in the UK, women here are still lagging behind other more mature entrepreneurial communities. Women in the US are still twice as likely to start a business as British women. MP Lorely Burt’s recent report Inclusive Support for Women in Enterprise, concluded that if support meted out by Government Departments and local authorities were ‘inclusive’, it could lift Britain’s GDP by 10 per cent by 2030. Gender gap According to the Office for National Statistics, the number of …

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Does your business have a purpose beyond profit?

Let me ask you these 4 questions! What is your business’ purpose? Have you set a growth target for next year? At what point will you have grown enough? What is the social and environmental implication of you growing an extra 1%? Most people I meet struggle first of all to articulate their business’ purpose in a sentence. If they do define the purpose, it’s usually a bland statement along the lines of “to be number one in such and such marketplace”. They will then quote their growth target, and …

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Don’t miss the Top 10 ‘Perfect Planning’ questions for 2015

This year we want to get down to the nitty-gritty and answer your ‘Burning Business Questions’. So if you have a question you would like answered, head over to our Q&A page and get in touch. To kick us off, we have Nadia Finer, a micro-business coach who specialises in helping women max-up their micro-business. Nadia provides solutions and ideas to help solve your most pressing business challenges and dilemmas. So let’s get started with this question from one of our community members – a graphic designer in Shrewsbury. I’m a creative soul. I …

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Struggling with your business plans for 2015? Start with ‘why’

It’s a new start to a new year and many of you will be wrestling with ideas and business plans for 2015 and beyond. You want to put your best foot forward when it comes to your messaging, your marketing, branding and the actions that are going to turn your objectives into reality. Regardless of whether you’re just starting out, or whether you’re refining, reinventing or topping up plans for an already successful business; Simon Sinek’s iconic video Start with Why, will give you enough inspiration to take you through to 2016! Simon’s key …

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your-quick-reference-guide-to-keyword-research

New! Got a burning business question: We want to hear from you!

Recently Julie and I were talking about all the fabulous women who make up the Women Unlimited community and how much collective expertise there is. So we thought, why not ask some of our super successful women to grab a question and answer it online so everyone can share in their knowledge and experience. So here’s where you come in… Got a Burning Business Question? Send it to me at Jayne@womenunlimitedworldwide.com and every week we’ll pick the best question and have one of our subject matter experts answer it for …

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Pitching for new business? Avoid these 3 common mistakes

Pitching for new work is an expensive business activity. Done well (and to have a decent chance of success), it requires a lot of time, a lot of effort and can take people’s focus away from other important areas of the business for an intense and possibly prolonged period. When you tot up the time (and money) businesses invest in participating in pitches, it’s an expensive activity to undertake. Of course the winnings justify that effort and expense, I hear you say. And yes that can be right – if …

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The art of selling: How to kick-start your sales process – New 3 part series!

It may not surprise you to know, that there is a process behind effective selling, but would it surprise you to know there is also a process involved in preparing to sell? Some business owners jump right into the selling process without doing the preliminary work that helps maximise their chances of success. At times this hasty approach can work, but for the most part, it will be bound to fail. The simple fact is, no one will buy from you if they don’t want what you’re selling or believe …

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Why people buy

Why people buy: sex, salvation or success?

Sarah wearily placed her bag on the chair, and sat down for her coaching session with me, and sighed I never realised that selling would be so hard, and that I would hate it so much. But I know I have to do it or my business will fail. Sadly, Sarah is the not the only one of my clients who dread selling, and I know I hated it when I started my own business 11 years ago. Selling, closing the deal, cold calling, finding prospects were things I never …

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Growing your business

5 reasons you’re not growing your business

To expand your business you need help. There’s only so much you can do on your own, and only so far your own skills will take you. What’s more, moving to a new level often means taking a big step: starting a new project, changing how you operate or opening up a new market. That means you have to bring in support, whether it’s the occasional freelancer or full-time staff. And that’s a huge block for many entrepreneurs and can stop you from growing your business. Learning how to find, …

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How to win your dream client with the perfect pitch

It’s the big moment where you’ve finally got yourself in front of the decision makers at your dream clients. You have time to give a short presentation and you know that the next few minutes are crucial for whether you leave the would-be client with a sense of ‘Wow!’ or a sense of ‘Oh.’ So how do you pitch to win? For many women entrepreneurs the idea of asking for money for what we do seems terrifying. Then combine that with the terror of giving a presentation and you’ve got …

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