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The one thing above all else that successful businesses do, is to add value so that their clients keep coming back for more. It doesn’t have to be unique, but giving your clients something that they really want, and doing so more effectively than your competitors, is a powerful asset for any business.  So how do you know if your services or products are adding the right kind of value to your existing and prospective clients? What does value mean to your clients? The first thing you need to do ... Read More »

“Twitter is boring, is it dying out?” I heard someone ask this about Twitter recently. It was like an arrow through my heart (I bleed little blue birds). I knew it not to be true, but when there are exciting, younger social media models gaining momentum, then it would be easy for some to draw this conclusion. After my initial allergic reaction to this comment (it didn’t last long), I felt a fire in my belly that gave way to an eruption of goosebumps as I excitedly delivered my response. I ... Read More »

There is a simple mistake that I see small business owners making with their marketing and they do it all the time. The mistake is that their  ‘marketing’, whether an email newsletter, social media, or an advertisement, has no call to action. The Call To Action (CTA) is the most important part of your marketing, because at it’s heart, marketing is about eliciting a physical and measurable response from your audience, and the CTA is how you get that response. It’s not just any response though – the response should move ... Read More »

There are so many ways to get your message across these days, but there’s still nothing better than having someone else tell everyone how wonderful you are. If it comes from someone with influence in your market, or a trusted expert, the message can be all the more powerful and persuasive. That’s where good media relations can come in handy. The media can play an important part in helping you to get the word out there, so it’s important to have a good relationship with the contacts that can make ... Read More »

In last month’s article about modern marketing makeovers, I showed you how to conduct a self-audit of your online marketing and how to create an online strategy for your business. This month I want to show you a range of top tools to help you automate and streamline this process and also measure and track your results so you can focus your time and efforts on the activities that work and increase your influence online. It’s about doing the 20% of activity that will generate 80% of results. Use The Right Tools ... Read More »

Marketing can often seem an essential but expensive call on the finite funds of a small business. Small business owners often build up their marketing efforts piecemeal, investing in different elements as revenue increases and more cash becomes available. This is fine if the marketing effort is consistent in approach and stems from an on-going strategy. If it isn’t though, business owners can actually make it harder for customers to find them… or even confuse and put customers off altogether. The noise created by the sheer volume of today’s media ... Read More »

What’s the point of your website? Often, if you are a business, it’s to convince people to buy your services or products. What makes people buy? They need to feel they know you, like you and trust you. Which is why you need to build credibility – yay! So now I have convinced you, you need to read this if you are a business and you have a website; let me reveal  5 things that help you boost credibility on your website. Testimonials I know, these can be faked, but ... Read More »

We all know the importance of SEO when posting content on the web. We even sometimes post content specifically for the sake of optimizing the visibility of a site, adding in more text to keep keyword density up and relevant, without affecting the overall flow of the site itself. Whole articles are sometimes posted on sites that aren’t blogs for the sole purpose of drawing traffic. This same principle - albeit with a different practice – is often applied to images. The alt text, long tail keywords and file names are ... Read More »

When it comes to online marketing, most business owners focus on efforts like maintaining the company website or updating their social media presence. Email marketing is usually forgotten or taken for granted. However, statistics show us that the use of email can be quite an effective marketing campaign. According to this report from Hubspot, 60% of people buy products and services at least once a month from email messages received. Also, 10% of recipients read the emails completely while around half, read most of it. The numbers become more meaningful ... Read More »

When a potential buyer is in your workspace you have the best chance of making a sale. Using colour to reinforce your brand’s attraction and engage them on a positive emotional level, will make that sale even easier. Have you ever found yourself looking for a particular store, realising you have recognised it way before you get there because you saw the colour of their sign first? You know you have arrived at the right store because you recognise their brand colours. Every successful business knows building a consistent brand will: ... Read More »