Saturday September 23, 2017
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DIY PR with Colette Ballou: Don’t miss this!

Here is a great video by Colette Ballou – President of Ballou PR. Colette was awarded the title of most Inspiring Fifty Women in EU Tech. Ballou PR has offices in London, Paris and Berlin; each one opened by Colette herself. Whilst Colette’s message is for tech start-ups the advice she gives works for anyone wondering how on earth they can DIY their PR. Don’t miss this – she seems so natural and humble – a real entrepreneur. One of her top tips! Tell the truth and everything will work …

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How to get your ideas to spread: Seth Godin

In this video, a TED Talk for entrepreneurs, Seth Godin reminds us that in order to stand out we need to be ‘remarkable’ Be remarkable. Safe is risky. Being very good is one of the worst things you can do. Everyone has heard the expression “The best thing since sliced bread” but did you know that for 15 years after sliced bread was invented it wasn’t popular? The success of sliced bread, like the success of anything, was less about the product and more about whether or not you could get …

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Struggling with your business plans for 2015? Start with ‘why’

It’s a new start to a new year and many of you will be wrestling with ideas and business plans for 2015 and beyond. You want to put your best foot forward when it comes to your messaging, your marketing, branding and the actions that are going to turn your objectives into reality. Regardless of whether you’re just starting out, or whether you’re refining, reinventing or topping up plans for an already successful business; Simon Sinek’s iconic video Start with Why, will give you enough inspiration to take you through to 2016! Simon’s key …

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Viral Marketing: Beyond Advertising

Companies such as Starbucks, Cadbury, Agent Provocateur and Burger King, have taken full advantage of the benefits of viral marketing; it’s even possible that, without it, there would be no President Barack Obama… But what is viral marketing and how does it work? The Internet has heralded a movement beyond traditional advertising and into Internet viral marketing. The difference between the two is that simple advertising is about pushing information onto consumers, while viral marketing encourages consumers to go in search of that information themselves. Viral marketing, otherwise known as …

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Women Unlimited delegates networking

Choose when to step up your networking activity

There are certain key periods in the year that are particularly well suited to business networking. By concentrating your efforts at these points you will maximise leverage from your business networking efforts to achieve business success, according to Score More Sales founder and business expert Lori Richardson. In the latest of her regular weekly business TV shows on leading online business TV network yourBusinessChannel, Richardson explains why smart entrepreneurs and executives will chose certain times of year to step up their business networking. In the show, Richardson explains that there …

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Great websites don’t start with design

While design is very important to a site’s success, it is only one of several elements that must come together if you are to build a successful ecommerce site. In this show, online marketing guru David Meerman Scott, reveals what the most important elements are, and where the most attention should be focussed. David Meerman Scott’s business books have been downloaded by literally hundreds of thousands of people, and his revolutionary thinking in The New Rules of Marketing & PR made that title an international best seller. I have read …

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