July 11, 2012. Hands down, email marketing is THE most effective way for you to market directly to your prospects and clients. No matter what type of business you are in, you should be using this fantastic, low cost method to be building relationships with your clients and making sales. I attribute 90% of our sales at Women Unlimited to email marketing and want to show you how you can to.
What you write and how you communicate through email marketing DOES make a difference to the success of your campaign and this workshop will give you the tools and strategies to make sure that your email marketing works for you.
This course is made for you
As always, we focus on the practical. You will come away from this workshop with an action plan that you can implement immediately to bring more clients and build stronger relationships with your clients and prospects. At it’s best, email marketing is a powerhouse marketing tool. For small businesses email marketing is a mandatory part of your marketing repertoire because it keeps you at the front of your customers mind just at the point they are ready to buy.
Smart businesses use email marketing. Why? Because it generates real business results. Here is an example from one of our previous attendees…
“I just wanted to say that I found the session very useful and relevant – I have been on lots of training sessions in the past that have been a waste of time (i.e. you could just save time and read through the notes instead!). There was a real focus on practical outcomes plus I got some great ideas from other attendees…We sent out the January email last Thursday to about 60 people and have had 3 tables (total 7 people) use the voucher. We have not had any response to previous emails so this is a great improvement for us!” Sandy Reskaurat, Chang Thai Restaurant
What you’ll learn in the morning:
- How to get into your customers / clients inbox
- How to build your email list
- What to write and types of content
- How to improve your campaigns month on month
- When to send your fabulous emails
- How to get real business results from your email marketing
- How to analyse the results
What you’ll learn in the afternoon
The afternoon session is designed to help you create your first email newsletter. You will have time to work through your own ideas and we will look at Mail Chimp, which is a free to use for the first 1000 subscribers and helps you get over the “how do I make my newsletter look good” hurdle.
Email marketing is a great tool in your marketing repertoire and if it’s not generating results for you, come along on this workshop and find out how it CAN!
Why you should come to this workshop
- In the current economy you need to be marketing to your clients regularly
- Email marketing is low cost AND effective
- Email marketing is a powerhouse marketing tool
- Email marketing drives traffic to your website
- Email marketing builds customer loyalty
- You will learn how to get email marketing right for your business
- There is no other marketing tool that will give you better results for your money
Where: LMG Training Room, 15 Riseborough Street, Southwark, SE1 0HG
When: July 11, 2012
Time: 10:00 – 4:00
Cost: £125 + VAT