Home » Podcasts » Ep #5: How to write and market a business book with Joanna Penn and Cathy Presland
Micro Entrepreneur: Small Business Podcast

Ep #5: How to write and market a business book with Joanna Penn and Cathy Presland

In episode 5 of Micro Entrepreneur: the magic of thinking small I chat with my good friend, best selling amazon author, entrepreneur, blogger and professional speaker Joanne Penn from theCreativePenn.com and Kindle Book writing trainer Cathy Presland from CathyPresland.com about what it takes to write and market a business book.

In the intro

In the intro, I shared that we have just opened up our super early bird ticket sales for next year’s Women Unlimited conference Thrive 2014! Whoop!  and that we are in the process of launching our business clubs around the South East in the UK and Yorkshire.  We are going to be opening up more across the UK and even some overseas in the coming months, so click here iif you want to be kept up to date or click here if you would like to find out how to run a club yourself.

This week’s guests

Joanna Penn: The Creative PennAbout Joanna Penn

Joanna Penn is the bestselling author of ‘Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it!’ as well as the #1 Amazon bestseller ‘How To Market A Book,’ a guide for writers. She also writes the bestselling ARKANE thrillers under J.F.Penn and is represented by the Irene Goodman Literary Agency. Joanna’s site for writers www.TheCreativePenn.com has been voted one of the Top 10 Blogs for Writers 3 years running and offers articles, audio and video on writing, publishing and book marketing. Connect with Joanna on twitter @thecreativepenn.

Cathy PreslandAbout Cathy Presland

Cathy works with business owners who want to grow their business with a book. Whether it’s for brand-building and credibility, or to share a message – and best of all when there’s a link between the two. “Marketing is a credibility game” as one of her students said and there is nothing that will boost your credibility faster than having a good book. It was a writing her own book that shifted her from being just one of many people who do similar things to someone who could stand-out, and for the last two years she has dedicated herself to helping other entrepreneurs have that same powerful experience. She now has a raft of highly regarded training courses behind her and works with multiple bestselling authors to show them how to use a digital book to reach more people and get more credibility in their field.  You can connect with Cathy @CathyPresland

What we covered in the show:

  • How to decide what to write about
  • How do you consolidate all that you know into a book
  • Why should you write a book?
  • What if you don’t feel that what you have to write about is unique
  • How to get your book out of your head and onto your computer
  • How long should your book be?
  • What are the self publishing options that are out there
  • Tips for focusing on writing a book
  • How to stay motivated while you are writing your book
  • How to deal with writers block
  • How much does it cost to write and digitally print your own book

About the Podcast

The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.   The podcasts are converted from our Google Hangouts which are held live every Wednesday at 2:00pm UK time / 9:00 am EST .

Like the show?  Please tell us on iTunes!

If you liked the show and found it valuable and you haven’t done so already I would love if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show and help us reach more people.

Click here to leave a review for the podcast! It will only take a second

I hope you enjoyed the session and you can check out our upcoming topics here

Share this article if you found it useful! And leave a comment in the box below. We hope to connect with you soon.

About Julie Hall

Hi, I'm Julie Hall, the founder of Women Unlimited. Which is my 4th business. I've had a business as a headhunter, a consultant, a new media agency and now finally Women Unlimited. I've learned lots of lessons - many of which could have been avoided. I hope you find the articles and stories on this website useful, and feel free to get in touch, I'd love to hear from you.

Check Also

Suzanne Dibble

Ep #28: Becoming the Expert with Suzanne Dibble

In episode 28 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Suzanne …

Leave a Reply

Your email address will not be published. Required fields are marked *