Time is the one luxury that once spent we can never regain. So why is it the one thing we all profoundly struggle with?
As business owners, our relationship with time can have a profound impact not just on our business success but on ourselves. Coaching guru Tony Robbins states that our success is 20% skills and 80% psychology and if you’ve ever felt derailed by procrastination, lack of belief or lack of mojo then you’ll know where he’s coming from.
It’s not your skills that are preventing you from doing your best work, it’s what’s happening from the neck up.
So what does that have to do with time? Well, our relationship with time creates a self-fulfilling cycle that can be either positive or negative. How we feel about time impacts how we use it, which in turn feeds how we feel about it even more. If we feel that there is never enough time to do all we need to get done, we rush which makes us feel more stressed, more annoyed and which actually limits our productivity and effectiveness even further. It’s not hard to see how the way you feel about time can scupper your efforts before you’ve even begun.
Investing time instead of managing it
Time is elastic and better still, we can determine just how elastic it is. Sounds strange right? Think about it though, how we experience time is subjective. It flies when we’re having fun and drags when we’re not, yet we’re inhabiting the same ‘time’ as everyone else, so what makes our days feel so different? And more importantly, how can we create a relationship with time that’s less focused on managing it – which makes it seem fleeting and scarce – to leveraging it – which inspires potential and possibility instead.
We all have exactly the same hours and minutes in the day as everyone else, we simply use them differently. You get to use your day however you choose to. ‘Choose’ is the operative word. Instead of making excuses for why you’re not doing something, examine why it’s a struggle. Maybe you need to find a new way to look at it, get someone else to take it over for you or even let it go altogether. Swap your ‘shoulds’ for ‘choices’ and move on. Time responds to action.
Comparing yourself to others
Dwelling on how others are doing a better job than you is a sure way to sink your motivation and erode your confidence. Instead, accept that everyone has their own niche, message or journey. Immerse yourself in inspiration to stay centred, connect to your ‘why’ daily to fire your energy, find a mentor to stay focused on achieving your dream or switch envy of others for role modelling those things about them you aspire to.
Squeezing too much in
Life is a marathon but our daily lives often require a pace more like a sprint. You may not be able to change the pace but you can stop between sprints to catch your breath and refuel. Instead of booking commitments back to back, allow buffer time between them (and no – travel time doesn’t count) and arrive at your next appointment calm and ready to give it your full attention. Stop meetings from meandering by being prepared ahead of time , stay clear and focused throughout and you’ll not only get more done, you’ll feel more on top of your game.
Focusing on achievement and enjoyment
Studies have proven that when we’re happy our productivity increases by 31%, explaining why enjoyment is an essential part of our day. Achievement – that ticking of boxes as you work through your to-do list does give us a sense of satisfaction and visible proof that our business is moving forward. Enjoyment though, is what keeps that satisfaction going throughout the journey. It keeps us engaged and enthusiastic and helps to build our resilience so we can keep functioning when things get tougher. It also means we’re bringing our very best selves to work.
Taking regular breaks
Have you noticed how sometimes the harder you work on something the more it feels like you’re walking in mud? To get the most out of your mental and emotional capacity, you need to keep your mind sharp and your energy levels high. Taking regular breaks that allow you to move, refuel or turn your attention to something else briefly, is all it takes. Most of us can only focus for 90 minutes before our mind starts wandering, sabotaging our attempts to stick with something. Rather than fighting it, walk away and come back to it with a fresh perspective.
Valuing your time
There’s a lot to do as a business owner. The mix of what it takes to build and grow a business as well as actually delivering to clients can be overwhelming. If we’ve come from a career in someone else’s business, working out how and where to best spend your time (for your own nourishment and that of the business) can come as a shock. The places you spend your time in, the people you spend it with, and the things you spend your time on can be a great investment, a distraction or – at worst – a derailer. To know which things fall into which categories, you need to get clear about the 3 big priorities in your business. Mine are; delivering excellent service and thought leadership to my clients, building my pipeline of work and raising my profile. When you know – and can keep top of mind – the 3 priorities that will build your dream, craft your ideal week around it. How much time do you need each day to do your 3 priorities justice? When will breaks for inspiration or connection work best for you?
One of the biggest mistakes I made when I transitioned from full-time, fast paced corporate career to business owner was racing through my day with a ‘to-do’ list of activity and a diary full of commitments. My heart sank as I realised the business I’d waited 10 years to launch was suddenly a job. Not only had I switched my reliable salary for the stress and uncertainty of entrepreneurship, I’d brought all of my corporate thinking with me. The tips I’ve shared above helped me shake off my corporate mindset and embrace a new way of working with time that allows me to do more than I ever thought possible while genuinely enjoying the journey. I hope they help you too!
If you have tried and tested tips that keep your relationship with time full of potential and possibility, share them with us below, we’d love to hear!