Saturday November 18, 2017
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Increase marketing spend to survive

Small business owners intend to combat the economic slowdown by increasing marketing spend and taking pay cuts, according to a survey by the Open University Small Enterprise Research Team (SERT).

More than half of the 700 business owners surveyed said they would be willing to take a pay cut. Some 49 per cent saw increasing marketing expenditure as a way to beat the downturn, while 42 per cent advocated targeting new markets.

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