July 14, 2010. As part of the British Library’s Cooking up success programme in July, Women Unlimited have put together an event specifically for food producers and caterers. This event is all about how to engage with your audience and your buyers.
One of the key challenges that every food based business faces is getting more sales, particularly in these challenging economic times!
What have we got for you?
A fantastic line-up of speakers
Claire Burnett of Chococo who will be sharing how she turned her passion for chocolate into a very successful business. Chococo is a fantastic example of how you don’t need to reduce your prices to stay ahead of the game in the current climate. They have managed not only to sell their luxury product consistently, but are also growing their business naturally. Claire will share with you her learnings and pitfalls that they have experienced along the way.
Linda Williams from www.brightblueskies.com will be talking about how to use social media and food. From Facebook to Twitter, Flickr and blogs, the range of social media out there can seem daunting, but with an active food community online there are lots of opportunities to get your food business noticed. How do you decide which ones will be the most useful for you. This session will guide you through the range of social media and arm you with pointers as to how each can be best used and alert you to the pitfalls to avoid.
Linda Batt-Rawden is the Managing Director of the Impact Agency, a specialist food marketing and PR agency based in London. She has worked with a huge range of food clients and will be sharing her learning and wisdom about how to market your business as a food producer.
Henriette Reinders will be discussing products, product ranges and the importance of provenance. How to research your market. Getting your costings right from the start and do’s and don’ts of approaching a buyer. Henriette runs the South East Food Group Partnership since 2002, an organisation which promotes and supports the regional food industry. The South East Food Group Partnership also run the meet the buyer events for Waitrose in the South East.
Laura Salas Ortiz will be sharing her insights on selling to upmarket deli’s based on her experience as a buyer at Villandry, an artisan deli and restaurant in London and her current role on the other side of the fence as sales manager for a London wholesaler.
Why should you come
This is a fantastic event for everyone who is responsible for making and selling products. There is something for every type of food producer from the small business owner who would like to sell her products online to the small business owner who has big plans for her products. You will have an opportunity to network with the speakers during the break times and at lunch, so make sure you don’t miss out on this great day.
Where: British Library, BIPC, 1st floor, 96 Euston Road, London
When: July 14, 2010
Time: 10:00 – 2:00 (includes lunch and networking)
Cost: £45 including lunch and networking