There are some basic rules for writing an effective press release that everyone should follow. Here are top 10 tips for making sure that your press release gets noticed.
1. Make it newsworthy. Are you solving a problem or fulfilling the readers’ needs?
Pinpoint what that need or problem is and write the release from that perspective. Controversy is always a powerful way of making your press release stand out.
2. Use an active headline to grab the reporter’s attention, try to make your press release active and descriptive. An active headline often has some kind of “call to action” so that the visitor is interested or intrigued enough to be knocked temporarily out of his passive surfing zone. Continue reading “Top 10 tips for writing an effective press release”
Fantastic video from the TED: Ideas Worth Spreading archives from Amy Tan.
Amy talks about the creative process and how we can improve our own creativity. Creativity is one of the cornerstones of business along with flexilibity and persistence. Continue reading “Creativity – the Amy Tan way”
Deciding to start your own business can feel like a big step and isn’t something that should be taken lightly. Though, in my opinion it is more rewarding and fulfilling than working for someone else. Before you get started though, the first step is to decide what type of business you want to run. Continue reading “Thinking about starting a business? Read this first.”
One of the most challenging aspects of starting a new business venture is deciding which legal structure best meets the requirements of H M Revenue & Customs (HMRC) and other relevant authorities. The set up of your business and the way it operates will affect: Continue reading “What’s the best structure for your business?”
For small business (and big business!) retailers, exhibiting their products at events, fairs, and exhibitions is a very popular and potentially lucrative way of making sales.
Why only ‘potentially lucrative’ you may ask? Well although this method of marketing products is recommended by many as effective, this isn’t always the case and when the cost of exhibiting is particularly high, which it can be at the big events, unless you are armed with the right knowledge and a good plan, the results and profitability of exhibiting can be a bit hit and miss. Continue reading “Making A Profit At Exhibitions”
If working from home sounds like your idea of paradise, ensure that you control your environment rather than letting it control you. Having no need to commute to work is just one of the advantages but take care to set boundaries that ensure you can clearly differentiate between work and home. Continue reading “Practical Tips for a Work-Life Balance”
One of the first steps a new company will take towards establishing their brand is to decide up on the company name, and it’s also one of the most important steps in company branding and company brand design. Continue reading “What a difference a name makes”