Penny Power’s perspective on how to be a great blogger

Blogging, like many of the hottest methods used in new media, is driven by the concepts of involvement and encouraging discussion. But when it comes to post, you’re confronted with that blank page. You know you need something that’s engaging for the reader – but what should you be saying?

Social networking expert Penny Power, Founder of Ecademy, talks about the kind of copy that gets views and compels people to comment. Definitely see this show in which you’ll find out Penny’s golden rules of encouraging discussion on your blog.