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Grabbing the Headlines: PR workshop: January 24

January 24, 2011.  London.  Ever wondered how people get into the media and promoted their goods or services? Ever felt just a bit queasy about the thought of doing it yourself?

Then this workshop is for you!

Getting an article or mention in the press is one of the most powerful forms of endorsement you can get as research shows that people tend to believe what they read. Good coverage gives you or your product credibility, gravitas and stature. Best of all editorial coverage is free!

This workshop will give you the skills you need to talk to the media and show you how to use them to grow your business and build your reputation.

The workshop will be fun, interactive and practical and afterwards you will have the tools and the skills to start your own successful media campaign immediately.

• Talking to the media- opportunity not ordeal
• Core building blocks: clarity, confidence and control
• What makes a story?
• Who is your audience and how to appeal to them?
• How to make your message relevant?
• Crafting a soundbite.
• Bridging techniques
• Closing the interview and summarising

This workshop is a combination of real, informed advice from Diana Soltmann CEO of Flagship Consulting an experienced media coach coupled with practical interview experience designed to project exactly the right image and message for your business.  Flagship Consulting are a top 50 Communications company whose clients include Serco, QVC and Malaria No More.  This workshop normally costs £2500 and Diana has very kindly offered to hold it for Women Unlimited members at a HUGELY discounted rate.  The workshop size is small due to the personalised nature of the coaching on offer.

Location: Flagship Consulting Offices, The Media Centre, 19 Bolsover Street, London, W1W 5NA

Date: January 24, 2012

Time: 10:00 – 17:00

Cost: £125

This workshop sold out in 3 weeks last time we ran it so if you want to get media savvy, book this workshop today to guarantee your place.  We have run this workshop twice now with tremendous success.

What some of our previous delegates had to say.

“I just wanted to send you a quick email to say what a fantastic session it was. Diana was brilliant, and the method using a video camera, while striking terror in the heart of everyone present (!), was a masterstroke. It was incredibly effective.  I had numerous ideas for news angles on the train home.  Alas caused significant lack of sleep that night, lol.” Rosaleen Tighe, Milk & Honey Organics

“I just wanted to say Thank you for arranging the course yesterday. It was amazing!  I think we were all extremely nervous initially but Diana was fabulous and imparted some exceptional words of wisdom! ” Jane Robson, The Fine Cotton Company

“I thought the workshop was great, Diana was amazing at being able to explain our messages well and I feel like I got a lot out of it.  Thank you for organising!” Charlotte Morris, Freshe Corporate Finance

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One comment

  1. This course is a wonderful opportunity for professional growth and not just how to deal with the media, then with a current promotion of this caliber … thanks for the alert.

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