Wednesday July 30, 2014
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Publish or perish

Publish or perish

When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources? Are you frequently contacted by people who are ready to work with you and don’t question your qualifications? These are just some of the results you can expect when you make publishing part of your marketing plan.

In the academic world, the phrase “publish or perish” reflects the common knowledge that people must know who you are in order to hire you, promote you, or fund your research. No matter what niche you do business in, experts agree that publishing your work accelerates your ability to gain clients. According to Tom Lambert, author of “High Income Consulting” (http://www.icfce.com), winning some level of fame is the surest way to higher earnings as a professional.

publishing your work accelerates your ability to gain clients

Here are some guidelines to help you start getting published or expand your publishing efforts:

 

1. Publishing is easier than ever before.

In the pre-Internet age, most publishing took the form of articles in newspapers and magazines or full-length books. Getting your work published usually required a lengthy process of approaching (and being rejected by) numerous editors. Now it’s possible to write an article in the morning and have it in the hands of thousands by afternoon, often with no editor’s stamp of approval.

You can publish your own articles on the web via email broadcasts to your own mailing list, posting them on your web site or weblog, or submitting them to the thousands of independent web sites and ezines eager for fresh content to inform their visitors. In addition, many print magazines and newsletters accept completed articles sent by email. Just check the submission guidelines of any publication that interests you to see if they require queries before sending.

Electronic publishing also makes it possible to easily publish shorter-length books as ebooks, web-based manuals, ecourses, or short-run printings of workbooks, booklets, and white papers. If you can put together ten pages of material, you have enough to publish in one of these shorter forms, and begin referring to yourself as “the author of…”

 

2. Write what you do.

The best articles or workbooks are not those describing the type of work you do; they are the ones that actually help the reader do that work. Instead of writing how life coaching can help people complete important projects, a coach should write his best tips on ending procrastination. A professional organizer could write about dealing with junk mail, and a sales trainer could write about motivating salespeople when business is slow.

If you’re feeling stuck for writing topics, make it a habit after every client meeting to mentally review each of the subjects you discussed with your client and note which ones might be good for a future article. Or, think of the ten questions that clients or prospects most commonly ask about your line of work. Each one of those questions is likely to be an excellent article topic or chapter in a book.

 

3. Make all your writing count.

Steven Van Yoder, author of “Get Slightly Famous” (http://www.getslightlyfamous.com) encourages his clients to get their articles reprinted as many places as possible. If you’re going to take the trouble to write a good article, why not reuse it over and over? Steve has helped many clients get a single article posted on up to 100 different web sites, as well as in multiple print publications.

Many sites and publications happily accept articles that have already been printed. If you want to write for an outlet that insists on “first rights” of publication for a certain length of time, no problem. Write a new article for that outlet, then concentrate on getting it reprinted elsewhere after the time period has expired. Remember, too, that every piece of writing can be re-purposed. An article can be expanded into a white paper; a collection of articles can become a book.

 

4. If you’re not a writer, work with one.

You don’t have to be able to write well in order to get published. It isn’t just celebrities that work with ghost writers, editors, or proofreaders to strengthen and polish their writing. If you’re better at expressing yourself out loud, you don’t even have to write. You can speak your thoughts and have them transcribed and edited by a professional.

 

5. Get started now.

The more writing you publish and the longer your work has been out there, the more you will increase your visibility, credibility, and reputation as an expert. Clients will come to you instead of you having to seek them out. Your sales cycles will be shorter, and the fees you charge can be higher. Each publication will become a salesperson to whom you never have to pay a commission, working tirelessly to bring you more clients.

C.J. Hayden, MCC

 

Contribute to Women Unlimited

Get published on the Women-Unlimited site.

If you want to write for us your articles need to be full of value for our readers.   We want articles that will inform and teach our readers something new and interesting.  Our readers are business owners.  Topics we would like you to write around and about include:

  • Marketing
  • Personal development and inspiration for business
  • Health, wealth and wellbeing, Work / Life Balance for business owners
  • Business skills: Starting your business, Running your business, Growing your business

The articles you submit should be brand new content and exclusive to WU for 2 weeks but after that we’re happy for you put it on your own website. We may also print your articles (accredited to you, of course) in our fantastic mini-magazine.

To get the most out of your expertise for our readers we ask that your articles should be, at the very least, 1000 words in length.

The benefits of writing for Women Unlimited include the opportunity to talk directly to a very exclusive audience, excellent social media promotion, the chance to increase the traffic to your site and generating greater awareness of yourself, your speciality, and your business and brand.

To get published on the Women-Unlimited site, email andrea@women-unlimited.co.uk for more information.

We look forward to hearing from any budding writers out there!

Share this article if you found it useful! And leave a comment in the box below. We hope to connect with you soon.

About CJ Hayden

C.J. Hayden is the author of Get Clients Now!™ Thousands of business owners and independent professionals have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at www.getclientsnow.com.

4 comments

  1. Thanks.

    A very smart and timely piece. It’s especially important to publish in a recession. Your writing gives potential clients the chance to try you out a little before they buy.

    If you’re serious about doing this, I have a short, free mp3 recording that will further inspire you to get writing. Just ask me.

    Good luck everyone

  2. It’s so true that now that we have the internet , the possiblities for us to publish are huge. When we guest post, we also get in front of a larger audience. Writing truly is a process that is worth all of our efforts.
    Especially because once we have a publishable piece of content we can also repurpose that content into video or even audio format.
    I had never heard of the get slightly famous website. Thanks for letting us know. Will check it out.
    All the best,
    Eren

  3. It is of the utmost importance to not only provide fresh, quality content for your readers, but to also answer their questions or give them help with something they need. I agree with your point that you have to get your work noticed in order to be visible to potential clients and to give credibility to your buisness and personal reputation. I enjoyed reading your thoughtful and very helpful article.

  4. Many thanks for this “get-it-done,” “kick-in-the-pants” article!
    Most often, when we think of getting published we think of writing a book.
    But here, you have reminded/alerted us to the fact that there are other ways to get published, and these are now much more within reach than traditional book publishing!
    It’s so great to be able to create content and then repurpose it in different formats.

    Many thanks for the reminder and encouragement, CJ Hayden!

    Warm regards,

    Oma Edoja

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