27th January 2010, British Library, London. Join the She’s Ingenious January monthly networking meeting and hear Lisa Irlam, inventor of athlete’s gadget the Pool-Mate, share some of the secrets of her success.
When Lisa Irlam gave up a secure job in project management 2 years ago to work on her concept for a new gadget, she found the vision got bigger and bigger. From a simple swimmer’s lap and stroke-counting watch, the patented Pool-Mate with proprietary software grew to include other functions important to athletes in training.
Even though Lisa and her husband knew the concept would be a winner in the strong sports accessories market, the extent to which Pool-Mate has captured hearts and minds have taken them by surprise.
With endorsements from double Olympic medalist Nick Gillingham and Paralympic gold medalist Claire Cunningham, and an award from the Enterprising Women network for Lisa as Innovator of the Year 2009, Pool-Mate has already earned its stripes.
Other industry endorsements, including winning Editor’s choice for the 220 Triathlon magazine, and now the Pool-Mate fan club, are all clear indicators of the product’s reach.
Within 3 months of the September 09 launch, Pool-Mate had already paid back all the development costs the Irlams sank into their idea. The business is returning a healthy profit and further developments of the product are in the pipeline.
Join us to hear Lisa’s tips for launching a product that hits the market spot on. There’s great networking too. Booking is essential. Please see details below.
Who should attend?
- Women with new product and start-up ideas
- Anyone already marketing their own products
- Professionals interested or involved in bringing new products to market
Date: Wednesday, 27th January 2010
Time: 11am to 1pm
Venue: British Library, Business & IP Centre, 96 Euston Road, London, NW1 2DB
Price: £20 Non-Members, £10 Members