Your first one or two years starting up your own business can be mentally tough. You start from nothing and then find yourself with one or two clients. Your confidence grows and you nervously push yourself that little bit more. Perhaps get out to a networking event or call up a contact or two from your corporate days.
Then you may get a few more clients. Yes, it feels good.
But then, your clients cancel. ”I’m are too busy“, they say. ”Apologies but I’ve got to go away on business.” Or “I’ve got a few family problems to sort out. I’ll call you again next month. Is that OK?“
You start to doubt yourself. You start to feel desperate about finding another client. Are you really as good as you thought you were? Are your clients cancelling because they think you are crap?!
The ebb and flow of clients is tough. As new clients come to you, your confidence soars. But as a client leaves you – even when you’ve done your job really well and there is no reason for them to pay for your services any more!!! – your confidence can flood away like a burst water mains.
This was happening to one of my clients this month. Her initial joie de vie was starting to fizzle and she was questioning her ability and skills. I was reminded of a post-stick note I had stuck on my wall at about month 5. I had exactly the same crisis of confidence. And as I read one of my favourite books “The Aladdin Factor” by Jack Canfield and Mark Victor Hansen, one the stories gave me this phrase:
Some Will, Some Won’t, So What …. Someone else is waiting!
That’s how life goes. Some people you speak to will drop everything and demand a meeting with you right there and then. Others will have glazed over eyes and wonder what on earth you are talking about. And others will commit to you … and then cancel, for no apparent reason.
So keep going! Don’t let the buggers get you down! If one person says no, so what! There WILL be someone else there who will say yes. You just have to keep going to find them.
Because if you do constantly and consistently market yourself, you WILL attract new client constantly and consistently.
What do you do to get through the times when clients cancel? We would love your thoughts and ideas