Struggling with your business plans for 2015? Start with ‘why’

It’s a new start to a new year and many of you will be wrestling with ideas and business plans for 2015 and beyond. You want to put your best foot forward when it comes to your messaging, your marketing, branding and the actions that are going to turn your objectives into reality.

Regardless of whether you’re just starting out, or whether you’re refining, reinventing or topping up plans for an already successful business; Simon Sinek’s iconic video Start with Why, will give you enough inspiration to take you through to 2016!

Simon’s key message is…

People don’t buy what you do; they buy why you do it…

There are some great take-aways in this video which will help you gather your thoughts and plans for the new year. (Even if you’ve seen it before, you can still find something valuable in it for your business!)

As always, let us know what you think in the comments below – and a warm Happy New Year to you and yours…

Photo credit: Deathtostockphotos.com

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