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Tag Archives: 80:20 rule


Use the 80:20 rule for marketing success

You know about the 80/20 rule, right? It’s the guideline that 80% of your return comes from 20% of your investment. For example, 80% of your referrals come from 20% of the people in your network. 80% of your new business comes from 20% of your prospects. 80% of your new contacts come from 20% of the networking activities you engage in. And so on. Like all such guidelines, this one is inexact, but helpful. If used correctly, it makes you stop and think. Where are most of your returns …

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