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Tag Archives: aligning your brand

Your personal brand – 3 mistakes that prevent you from building the know, like, trust factor

A personal brand isn’t something everyone needs to think about. If you’re selling a product, your focus will be on the business brand and on making sure your product delivers on the quality, function and price perceptions you’ve promised through your branding and communications. If you’re in a service based industry though, you are the brand and how you show up in the world is just as important as the service you offer. If you’re not a shining example of what you do, it’s a lot harder for prospective clients …

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