Home » Tag Archives: attract clients

Tag Archives: attract clients

Cold Vs Warm: What’s the right marketing temperature?

Are cold calls a good idea or a complete waste of time? What about pitching business via letters and emails — does writing to strangers pay off, or should you focus on contacting people you already know? When marketing online with a newsletter, blog, or social networking, should you reach out to folks who haven’t heard of you or stick to your existing network? These are important questions to

Read More »

Ride the social media wave!

Upon arrival at the Mayfair Hotel last week, I followed the signs for “Nurturing the Networker Within” the event that Business Link London was hosting.  After a few moments I no longer needed to follow the signs – instead I followed the distant roar of voices that got closer with each step I took.  When I reached the suite the event was held in the noise reached a crescendo.  The distant roar turned out to be hundreds  of women excitedly networking with each other; business cards changed hands at a …

Read More »