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Tag Archives: brand evolution

Brand story: ‘Once upon a time…’

Every brand has a story. A tale of how it came to be, the person behind the logo, its history, how it grew, its ups and downs, etc. A story can be compelling, interesting, some have even had TV series or films made out of them (I’m thinking Mr Selfridge or the story behind Apple). Many have used their story to great effect, so much so, that it’s become intertwined with the brand itself. But a brand story is more than just the company history. It’s a narrative, yes, but it …

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Is your brand in need of an evolutionary or revolutionary change?

Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode. A business brand is a living entity. As it evolves and matures over time you’ll find yourself going through phases of reassessment to ensure your business remains true, articulating its authentic personality and values in alignment for the products and/or services it stands for. Brand evolution is when you are looking to make small, incremental changes, tweaks to …

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