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Tag Archives: brand name

That which we call a rose: What’s in a (business) name?

When starting a business, choosing the name is a fundamental step. Although choosing a name seems like an easy task, it can be quite difficult. Once you’ve made a choice, it’s not recommended it be changed, especially once you’ve begun the branding process. A business name can ultimately be any word, name, or combination of the two, but there are simple guidelines to follow when making your choice. Family name The use of a family name is often where we begin. Family names are typically unique to the particular business …

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What’s in a name – getting your business brand right

Marry in haste, repent at leisure. So goes the old saying. It’s exactly the same with a business name. Remember that you’ll be stuck with it for a long time, so you want to make sure it’s a good one. You can change your business name, of course, but, just like divorce, it can be expensive if you have to order new stationery and get a new website, not to mention the cost of advertising to build awareness of your new name. When you first decide to start a business, …

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