Wednesday November 22, 2017
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Tag Archives: branding for small business

Is branding really essential for a business as small as mine?

In my business, I always get asked…What is branding and is it really essential for a business as small as mine? When small business owners approach me after hearing that I’m a Branding Consultant, they will often ask me to design a logo for them or re-design their website. ‘But they are just visual representations of your brand you understand?’ I say ‘What’s your strategy, what’s your brand all about?’ To which I’m often met with blank faces. Coming from a corporate background myself, having worked for some of London’s …

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