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Tag Archives: branding with colour

The ‘No Noise’ debranding project and why business owners need to listen up!

Earlier this year the iconic UK department store Selfridges launched a ‘No Noise’ project, where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of products that encourage ‘considered purchasing’. Selfridges creative director Alannah Weston said: ‘Selfridges No Noise is a project which invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation’. Now if you have read any of …

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Why big brands fiercely protect their brand colours and you should too!

Can you name the maker of the red soled shoes? Or the company who wraps their chocolates in purple? Or maybe you have received a gift in a robin egg blue box? What these and other major brands have been able to achieve is brand recognition simply through their brand colour. Imagine if your brand was instantly recognisable through colour alone. Let’s take a look at three major brands who are instantly recognisable simply by their business brand colour. Cadbury When we think of Cadbury, what is the colour that …

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