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If you fail to engage with your customers’ emotions, you’ll fail to make the sale. Engage with your customer’s emotions through the use of colour. Whenever we buy anything, it is because of an emotional reason. Afterwards, we justify our choices on the basis of performance or price. We like to think of ourselves as logical beings. But really we buy because of an emotional want, a need, a desire. The facts: Fact: People buy on emotion Fact: Colour triggers emotional responses The right colour = positive emotional trigger = sales ... Read More »

Did you know that colour is the first thing we notice? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone.[1] That’s a pretty cool fact. So, why is this? Well, we like to think we are logical beings, but we will in fact, make purchases based on emotion. Colour can trigger emotional responses, so the colours you choose for your business branding will really affect your customer’s decision to buy. Do you know what effect your brand colours – ... Read More »

Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand! It’s Raining 3000+ Messages a Day! I have a friend. Let’s call him Eugene. Partly because that’s his real name. Eugene positions himself as ... Read More »

Building a brand requires a good grasp of proven marketing trends that work well with that particular brand. Setting a brand apart from the competition requires attention to the quality of the brand and competitive pricing of the brand. My top three tips to help you build an excellent brand that pique the interest of a targeted customer are also good Read More »

Have you ever watched QVC or any of the other home shopping networks that appear on the higher number channels on Freeview or satellite TV? When you think of these channels (which I urge you to do), what springs to mind? Is it strange gadgets that you didn’t know you wanted and perma-tanned presenters who can talk for half an hour about a lemon squeezer? Or do you think of £359.7million of sales in 2008 alone? Yes, 359.7 MILLION POUNDS (which, by the way, is a LOT of sales..!). Do ... Read More »

A graphic designer spoke to me last week. His graphic design firm — let’s call it XYZ Design — was numero uno in designing labels for a large wine company. Let’s call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them for several of their major brands. This one client alone generated tons of work and income for XYZ design right through the year. Then It Happened… ABC Wines sold out to another wine ... Read More »

When starting up a new business, hidden amongst all the daunting new tasks you’re suddenly responsible for such as recruitment, taxation and funding proposals there is one very exciting, yet incredibly important task ahead – creating your brand identity and company logo. This is one area where you can really let your creative juices flow and there is nothing more exciting than Read More »

When Julie asked the ladies in the Women Unlimited community on Linked In to share their marketing tips with us, I don’t think she realised just how much great advice would be posted. This is the 6th article in the series that we’ve created using your tips! Don’t forget to check out the advice from the first five instalments. Networking elisicia moore • I think the most important aspect for marketing our business has been networking at the type of networking events that targets our customers and our beneficiaries! Elisicia ... Read More »

As a number of prominent people and organisations have been finding out of late reputation is key. It takes years to build up a good reputation and can take only moments to knock it down. However it’s not just for the celebrities, politicians, or the BPs of this world. Any business whatever its size should be taking its reputation seriously. After all if we don’t take business seriously why should anyone else? For small and medium sized businesses this can be more personal. How we Read More »

Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time. If you don’t believe in Santa, you’d better change your mind, because Read More »