Home » Tag Archives: bsiness skills

Tag Archives: bsiness skills

Are you missing out on sales by not using the AIDA model?

Advertising copywriters use a powerful tool called the AIDA model. The AIDA model stands for Attention, Interest, Desire, and Action and if you want to get newsletter sign ups, blog readers or sale’s you’ll want to use it. Grabbing your reader’s Attention To impact your readers, your writing must first get their attention. The best way to do this is with a hard-hitting headline or lead paragraph that hits the nail directly on the head or you can begin with a captivating question. For example:

Read More »