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Tag Archives: building a brand

Branding : how to build customer trust through colour

If people don’t trust you they won’t buy from you. Using the same colour consistently throughout all aspects of your business builds customer trust and loyalty. We know when we consistently show up in person at (say) a networking event, people get to know us. Over time, if we keep showing up consistently, we build trust. It’s exactly the same with your business brand colours. Using the same brand colours consistently in all areas of your business, builds the all-important recognition clues, that build customer trust and loyalty. Every successful …

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