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Tag Archives: business branding

Is your business branding costing you sales?

There’s one thing business owners have in abundance and that’s their passion. They really do believe in what they are doing. They are great at working in their business and they want it to represent what their business truly stands for. They really want their brand to give the right impression knowing that first impressions count. When we see branding either that’s on a business card, store interior, window or a brochure, colour is the first thing we take in. We are either experiencing a positive or negative psychological reaction to …

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7 Affordable business branding techniques: Create the right impression!

Affordable branding techniques

It’s a competitive market out there with more start-ups joining the commercial landscape every day.  So how do you make your business stand out?  Branding isn’t the exclusive domain of large corporates. There are simple ways to create a positive brand around any size of business. Whether you’re selling products, services or expertise, branding can have a powerful role to play in drawing customers to you.  For the unfamiliar your brand is more than just a logo – it’s a number of facets about your business or offering that give …

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How to represent your business brand through clothing

You and your team are the working embodiment of your brand. You already know they need to look the part. Have you thought of using your branding colours in your staff work-wear as an effective way to further market your brand? Every interaction a member of staff has with customers, and the general public is an opportunity for your brand to gain additional exposure. It’s like having your own mobile advertisement. Colour branded uniforms have a positive effect in three very different ways: staff benefit through an increased sense of …

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Branding : The Significance of Colour in Culture

Colour & Culture

Using the wrong cultural colours can cost you sales. We live in a global village and it’s now easier than ever to get your products and services in front of a global market. Have you stopped to consider the message your branding colours may be saying to those from different cultures? Every successful global business understands the importance of the meaning of colour in different cultures to: avoid inadvertently offending their target market create a positive impression tap into a colour’s positive cultural association increase sales What exactly is Colour …

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Expressing your Brand’s Authentic Colour Personality

Brand personality

If your business projects one thing and then delivers another, your brand is not being authentic and let’s face it, as customers we hate to be deceived.  Do you know your brand’s Authentic Colour Personality? You know when you really connect with someone and it just feels right, it is their authentic self you are connecting with. You know pretty quickly if what they are showing you is the real thing. It’s exactly the same with your business. Are customers connecting with your brand? Each brand has an authentic personality. …

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Branding : how to build customer trust through colour

If people don’t trust you they won’t buy from you. Using the same colour consistently throughout all aspects of your business builds customer trust and loyalty. We know when we consistently show up in person at (say) a networking event, people get to know us. Over time, if we keep showing up consistently, we build trust. It’s exactly the same with your business brand colours. Using the same brand colours consistently in all areas of your business, builds the all-important recognition clues, that build customer trust and loyalty. Every successful …

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7 Personal Branding Tips for Network Marketers

Network Marketing is a business model that is based on relationships. Prospects and potential customers will be more apt to buy from you or join your MLM team when they feel they like and trust you. From a MLM business building perspective this is very important. As such, when you are focused on doing network marketing online, establishing relationships with prospects is equally important. Creating a strong and positive personal brand will

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