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Tag Archives: business development

Diary of a start up: Learning to walk before I can run


I’m now more than halfway through my first year working only for myself and I’m quietly optimistic about the prospects for the business. Flexibility As with anything, things have developed and changed so I’ve had to adapt the balance of what I do. For example, the business is called Your Virtual PR because I anticipated providing my PR skills to small and medium businesses. But one of the things which has brought me the most work so far has been copywriting. I love writing, so doing the work isn’t a problem, …

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Why you don’t market the way you should… and how you can


Are the results you’re getting from your marketing efforts not what you hoped for? Perhaps there is something else you should be doing. I don’t mean something MORE. You are probably working hard at marketing already. I’m suggesting something ELSE. It’s been my experience that many independent professionals just don’t market the way they should. Here are the five most common reasons, and how you can overcome them: 1. Missing information. There’s a lot of misleading information out there about marketing. It’s not that what you might learn is actually …

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The Domain Name Debate – Brand Versus Keywords

article seo

As prices have never been so low, you may consider buying multiple domain names as a cost-effective option to drive more traffic to your website. When it comes to choosing a domain name, there are two schools of thought. You can either elect to register a domain name based on 1- a new or existing brand name e.g. business name, trademark, product brand name or

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Hour By Hour


It’s one thing to decide you’ll maintain a strict schedule in a home office but another to actually keep it. Julie Morgenstern, a time-management expert, recommends scheduling your days hour by hour with a time map.  Here’s how: Set office hours, say 8 a.m. to 5 p.m. If you like to jog or eat a leisurely breakfast, wake up early so that you can be ready to hit it by 8. Divide your day into three parts:

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Learn How to Delegate Better

article stop

It’s the end of the month and your business is crying out for attention. You have invoices to send, sales calls to make, a blog to update, and you haven’t had time to chase down a lower-cost supplier for one of your products. How can one person possibly do it all? The short answer is that you can’t. Not well, anyway. Owning a small business has always been hard work, which you don’t mind. You started your company because you have strengths in multiple areas, and you don’t mind rolling …

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The Best Goal is No Goal

article goals

“With the past, I have nothing to do; nor with the future. I live now.” ~Ralph Waldo Emerson The idea of having concrete, achievable goals seem to be deeply ingrained in our culture. I know I lived with goals for many years, and in fact a big part of my writings here on Zen Habits are about how to set and achieve goals. These days, however, I live without goals, for the most part. It’s absolutely liberating, and contrary to what you might have been taught, it absolutely doesn’t mean …

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Is Your Website a Help or a Hindrance?

help or hinderence article

Every business should have a website, right? True. Every business, big or small, should have some sort of web presence. The internet is part of every day life and, as you don’t need thousands of pounds to get a business online now, there really is little excuse for a business not to a have a website created at some point. But my question to you today is whether your website is a help or a hindrance?

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