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Tag Archives: Business Innovation

3 Steps to effective business innovation


“Logic will get you from A to B, but imagination will get you anywhere.” – Albert Einstein. The difference between a nuts and bolt business and one that inspires and attracts is imagination. Visionary companies and people have a story to tell that keeps the ‘audience’ hanging out for more. But while the corporate vision is essential, this article is about a more immediate goal: getting the customer story right. Interestingly enough, the most imaginative and exciting stories are those that are firmly based in people’s reality. We can all …

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