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Tag Archives: business strategy

Pitching for new business? Avoid these 3 common mistakes

Pitching for new work is an expensive business activity. Done well (and to have a decent chance of success), it requires a lot of time, a lot of effort and can take people’s focus away from other important areas of the business for an intense and possibly prolonged period. When you tot up the time (and money) businesses invest in participating in pitches, it’s an expensive activity to undertake. Of course the winnings justify that effort and expense, I hear you say. And yes that can be right – if …

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Launch! how to quickly propel your business beyond the competition

Launch book review Michael Stelzner review

Today in BOOK LOVE we review the wonderful work of Michael A. Stelzner and his book Launch. This is a book for those who are brave enough to take a long hard look at what marketing means in today’s market place and what it’s likely to mean in the future.  As Stelzner shows us, ‘it’s focusing on the needs of others, giving gifts, working with outsiders, and restraining our marketing messages that will lead to marketing success stories.’ These are the complete opposite of traditional marketing principles and in this book …

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3 Business Insights Google Analytics Can Teach You

world map morgue file

Do you have Google Analytics set up on your website? If so, you know there is a LOT of data it can accumulate for your website. But what does it really mean for your actual business? (Don’t have Google Analytics installed yet? Go do that first. Check out my mini tutorial) 1. Where in the world are your prospects and customers? Ever wonder what your geographic footprint is for your business? Google Analytics can tell you exactly how far you reach. When logged in, head to Standard Reporting – Audience …

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The Pareto Principle: Where is the top 20% in your business?

pareto principle

The Pareto principle, also known as the 80/20 rule and the law of the vital few, states that, for many events, approximately 80% of the effects come from 20% of the causes. The principle was named after the Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; he developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. Interestingly, this observation translates to business extremely well; for example, …

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