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Tag Archives: business

How to use facebook for your small business

use facebook to boost your business

Leveraging Facebook to generate leads, increase site traffic, and even make a little money is every small business owner’s goal. But in most cases, it’s not as simple as getting on once a week for an hour, posting a bunch of ‘interesting’ information, and getting on with your life hoping that the leads will start flowing in. Facebook is a remarkable tool for creating a ‘buzz’ about your small business and inviting new friends to check out your services, but

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The good life – How to breed profitable referrals

It’s great when a contact passes a quality business referral your way.  The lead is often warm, the timing’s good and the sales conversion process is often less intensive compared to a cold prospect. But how do you encourage your prized contact to procure more than one golden egg?  How can you motivate them to hatch more opportunities for you?

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To attract attention, you have to show off!

show them what you can do!

Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. “It feels like bragging,” he says. “Doesn’t it make me seem unprofessional?” If thoughts like these often cross your mind, ask yourself this — who are the

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9 Business Tips For a Successful Business Year

The New Year always brings about some degree of self-examination and resolution. But while many of us are busy looking for ways to improve ourselves personally, CEOs, company presidents and business owners need to be making the same effort to determine how to improve their business profitability and business success in the coming year. Specifically, business people should be examining how their business operates as well as their leadership as CEO, president or owner. Smart business leaders understand that those who do not keep up with change will surely lose …

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Saying thanks is good marketing

saying thank you

Never underestimate the power of a thank you. Recently, I thanked someone for helping me solve a technical problem. She replied to my note of thanks by inviting me as a guest speaker for a group she chairs. I didn’t even know she chaired this group and had never considered speaking there. This speaking opportunity would never have occurred if I hadn’t taken a moment to say thanks. It started me thinking about how often saying thank you turns into paying business.

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Reputation, Reputation, Reputation

As a number of prominent people and organisations have been finding out of late reputation is key. It takes years to build up a good reputation and can take only moments to knock it down. However it’s not just for the celebrities, politicians, or the BPs of this world. Any business whatever its size should be taking its reputation seriously. After all if we don’t take business seriously why should anyone else? For small and medium sized businesses this can be more personal. How we

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How to Be the Obvious Choice for Your Customers

Excellent customer service is essential

Business has probably never been more competitive than it is now so there’s never been a better time to give your customers reasons to choose you. Even little things you may not think are important could make all the difference to them. People like to think their needs are different and will gravitate toward something they perceive is made just for them. If you can’t demonstrate what makes your business special, your prospective customers will never see it. The main ways in which businesses and professional services can stand out …

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