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Tag Archives: cold calling

Cold Vs Warm: What’s the right marketing temperature?

Are cold calls a good idea or a complete waste of time? What about pitching business via letters and emails — does writing to strangers pay off, or should you focus on contacting people you already know? When marketing online with a newsletter, blog, or social networking, should you reach out to folks who haven’t heard of you or stick to your existing network? These are important questions to

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