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Tag Archives: colour in culture

Branding : The Significance of Colour in Culture

Colour & Culture

Using the wrong cultural colours can cost you sales. We live in a global village and it’s now easier than ever to get your products and services in front of a global market. Have you stopped to consider the message your branding colours may be saying to those from different cultures? Every successful global business understands the importance of the meaning of colour in different cultures to: avoid inadvertently offending their target market create a positive impression tap into a colour’s positive cultural association increase sales What exactly is Colour …

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