Saturday September 23, 2017
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Tag Archives: colour psychology

Why colour matters to the small business owner

If you are a small business owner, a micro-business owner, or a solopreneur, a strong, recognisable brand will help your business stand out from your competitors, create loyal customers and ultimately increase sales. The single, most under-used marketing tool would have to be colour. This is because colour works on the unconscious level, and if, as a business owner, you are not consciously aware of the powerful role colour plays on your customers emotions, then it will remain just that – unconscious. Shoppers place colour as a primary reason for when …

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