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Tag Archives: Communication

How to handle the business contacts from hell!

Business contact hell fighter

As a business owner, employee or just human being, you will have to deal with many people in both a professional and personal setting. The vast majority of people we meet in the course of business are polite, friendly and generally not a nightmare – at least not straight away! Eventually though, situations are bound to crop up, such as disputes, complaints, sales pitches, negotiations, interviews etc., that are made even more challenging by the fact that the people you are dealing with are not blessed with great interpersonal skills. …

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From Conversation to Client in Four Simple Steps

Our lives as professionals marketing our own services would be much easier if clients would simply read our sales copy and decide to hire us. But in the real world, it rarely works that way. Instead, we must have conversations with our prospects before a sale takes place — sometimes several conversations. These selling conversations can seem difficult or intimidating, but they don’t have to be. Here are four simple steps to turn conversations into paying clients: Step 1. What do you need? Keys to success: Being curious. Listening. Letting …

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How to say ‘No’: Give a more positive negative

Even Superwoman says ‘no’ sometimes! Whether you are an employee, a manager, a business owner or an employer, I can guarantee this isn’t your only role in life. You may also be a friend, daughter, sister, wife/partner, mother, auntie, volunteer, student, pet owner, committee/group member or any combination of the above. And with all those roles come lots of responsibilities! Not to mention all those requests and demands on your time, efforts and attention. We try and be Superwoman, taking on anything that comes our way. But the roles that you …

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Information is the present; connection is the future

“What consumers are primarily interested in today are not features, but relationships.” — Harry Beckwith, Selling the Invisible How many times today has someone tried to sell you something? Advertising messages reach us via email, snail mail, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and approach you in the store or showroom. Are you even listening any more? How often do you actually buy something because someone you didn’t know tried to sell it to you? Your clients — consumers and businesses alike …

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The 10 Commandments of Business

Most of us in business would agree that we’ve come across some inspiring people and some “not so” inspiring people.  Whether we choose to look at business in terms of morality or not is a personal choice.  However, there is no denying that there is a right way to do business and a wrong way. From the political arena to the publishing world we have, in recent times, observed the wrong way to behave professionally.  Similarly, experiences with some business owners can prove to be valuable lessons in what NOT …

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Getting your business heard over the din

It’s a noisy world out there with so many businesses and consumers contributing to the babble every second of every day.  So how do you get your business’s voice heard over the din?  How do you make sure it’s your message or offer that’s listened to.  And how do you do this without breaking the bank? Businesses now face a massive range of channels through which to promote themselves.  The sophistication of social, mobile and other digital media gives you the ability to communicate directly with your target public or …

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4 simple steps to getting great referrals


One great way to get new business is through referrals. When others give their endorsement and recognition of our abilities it often takes very little to move a prospect to become a buyer. Whether we are aware of it or not, we tend to value the opinion of others. This is why we look up testimonials and product recommendations and why we tap into our networks before making a purchase. I find that my referrals are often not bothered about my prices. They have heard “a good word” from someone …

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How to write a terrific tagline

writing a tagline

Taglines are words that accompany your business name. At my site, the Big Brand System, it’s “Grow your business with great design.” A tagline can be a business asset if you know how to craft it. It’s like a little salesperson who proclaims what’s best about what you do. So why do so many companies either not utilize taglines, or simply get them wrong? Not enough

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Networking while you eat

ladies that lunch, beryl cook

At a late morning meeting recently with a fellow entrepreneur, as we were wrapping up I mentioned my next meeting had been postponed and asked if he had time to grab a bite to eat and he responded how lucky I was to “afford the luxury of lunch.” His comment made me realize that life and business are really about choices. Maybe it is because I grew up in a food town (New Orleans) or have a family whose reunions and vacations revolve around meals but to me the most …

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How to “Be Yourself” online

If you can create a personal and emotional connection with your audience, they are more likely to remember you and be receptive when you reach out with your sales offers. A key part of creating that connection is getting your unique personality across via your blog, website or social media interaction. A lot of business owners find it challenging as they move from “face to face” communication to other methods via the Internet, namely because:

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