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Tag Archives: connecting with clients

The ‘like my page’ issue: are you connecting or collecting?

What do you do when you receive a message saying, “Like my page” on Facebook? I first check whether I know the person or not. If I do not, I delete the message. Harsh I know, but I will explain shortly! If I do know them, I then check whether they had the courtesy to provide a reason to “like” their page or not. To me, when you just say, “Like my page,” without explaining what is to like and why I should make the effort, it tells me one …

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How to create a kick-ass first impression

Women with boxing gloves - create a kick ass first impression

The 5 golden nuggets for aspiring entrepreneurs In today’s economy, where over 1,500 people are being made redundant on a daily basis, is it any wonder that more and more people are deciding to start their own business? Corporate life can feel like a bit of a treadmill; if you’re committed to working hard it can be more fulfilling to steer your own course and set up on your own. According to Barclays, over 470,000 new companies started up in the UK alone in 2011. Great news for entrepreneurs but …

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How to Ask for Killer Customer Testimonials

On phone asking for client testimonials

Most testimonials are a waste of space. It’s not that I don’t like testimonials. It’s just that your testimonials probably aren’t very good. Oh sure, most testimonials virtually glow with all kinds of praise about a product or service. But that’s precisely the problem. We expect you to have glowing testimonials. So most of us (read: most of your customers) don’t pay all that much attention to them. We’re skeptics at heart, and we can smell BS a mile away. So most of your customers automatically discount any testimonial you …

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Case studies: How to create them and build buzz!

Here are 9 reasons why you absolutely should use case studies in your business! (1) Case studies are stories! People love stories. They remember them much better than a string of facts about your business. You can use stories to explain otherwise boring and hard-to-convey facts. Stories can convey good feelings and take your listeners on your journey, with their happy consent! (2) Case studies take the focus away from you, (in case you cringe at self promotion), and point to what you can do instead! We all know how to …

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How emotional writing convinces customers

When you stir the emotions of your reader or customers, you strengthen that personal connection between them and your business. Using emotion isn’t about including hype and exclamations marks, it’s about grabbing your reader’s attention, pulling them in and making them feel that they want to find out more about you and what you have to offer. There are a 3 simple copywriting techniques that can help you stir your customer’s emotions and

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