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Tag Archives: content

10 Reasons Your Site’s Search Engine Ranking Dropped

Search engine traffic is one of the most valuable and targeted sources of traffic because people generally trust web pages which garner one of the top spots in their search engine of choice. It takes a lot of time in link building and building your social search reputation on social networks. If your search engine traffic disappears overnight, then without being properly diversified in the kinds of traffic you tap, you can find yourself up the creek with no paddle. This is why I preach the importance of traffic diversity. …

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10 Website Launch Checks You Must Make!

So you’ve worked hard to give your business a fitting brand, had long conversations with designers about logos, stationery and marketing materials, you’ve sweated over how your website should look and have stared for hours at a blank screen whilst trying to produce website copy.   Finally after all those days, weeks (and sometimes even months!) your marketing efforts have accumulated in the launch of your website, at long last leaving you time to get on with actually running your new business!

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5 email subject line no-nos

As a small business owner, email is one of the best tools that you can use to communicate with your customers and drive sales. This is because it’s fast, cheap, and puts your messages straight in front of their eyes. Yes, I know that your customers get a LOT of email and it’s possible for yours to get lost in the confusion. However, that is not a reason to stop emailing, it’s a reason to revamp your email marketing and do it better. I see a LOT of good marketing …

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5 mistakes not to make with your email newsletter

Despite the rise of social media networks such as Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. This is because it is an easy and very cost-effective way to keep in touch with your clients and potential customers. However, because the production of email newsletters is becoming more prevalent, your customers are

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Optimising Your Website for Search Engines and People – Part 2

You want people to find, choose and use your website, not your competitors’ websites. This means that you need to appear high up the rankings on the search engine results pages – ideally in the top half of page one. But how do you do that? Search engines aim to respond to their users’ queries by producing a list of websites that are relevant to the keywords that the user has entered into the search engine query box (e.g. Google toolbar) and high-quality.

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