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Tag Archives: copywriting skills

Triple your social media response with the power of the 4 U’s

copywriting word in letterpress type

Whether you’re looking at classic marketing, or the new landscape of social seo, the key to success is to catch people’s attention and get them to take action. If you write powerful headlines you’ll catch people’s eye. Then your first paragraph must be compelling enough to make your reader want to read on to the next paragraph, and so on. Why is this so important now? We live in a social media world where anyone who’s anyone is on at least one of the major social media platforms. From startups …

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