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Tag Archives: customer goodwill

Building a competitive edge from a simple thank you

As the year draws to a close it’s been interesting to see how many marketing campaigns are featuring the words ‘thank you’ in them.  This short but powerful phrase leaps off the pages or resonates in our ears when we see or hear it.  We suddenly pause what we’re doing and, for a second, take notice. Thank you still has the power to grab our attention and, for a moment, make us feel good. ‘Tis the season Of course the season of goodwill is traditionally a popular time to thank …

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